How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-07:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

Your Summer Retail Checklist: Get Your Multi-Location Brands Ready for Warmer Temps with Consumer Engagement Marketing

By |2019-08-26T06:46:18-07:00July 9, 2019|

Summer is here, and people are gearing up to enjoy the longer days, warmer weather and seasonal activities for as long as the season lasts. If you manage a multi-location retail business, summer can mean many things, such as changes in hours, increases in consumer activity and a shift in demand for certain seasonal items. This summer, use this checklist to better engage your customers and boost your seasonal sales.

Local Marketing Experts Share Insight & Tips for Brands in Live AMA

By |2019-07-02T14:09:35-07:00June 23, 2019|

Your Greatest Local Marketing Questions: Answered If you could ask an SEO expert anything to help solve your brand’s search challenges and improve online performance, what would it be? We recently invited multi-location enterprises and marketers to “Ask Us Anything” in a live webinar and fielded questions on everything from getting multiple locations to rank

How Multi-Location Brands Can Secure Position Zero

By |2019-07-02T11:33:48-07:00June 19, 2019|

In the world of search engine rankings, zero is better than one. These featured snippets show up above all other search results, making them the new most desirable top-ranked spot. Securing position zero allows brands to not only boost their visibility in text and voice queries, but also establish their authority. Learn how your brand can secure the coveted position zero for online searches.

6 Effective Ways for Multi-location Brands to Boost Search Engine Visibility through Local Listings

By |2019-08-26T06:48:37-07:00June 5, 2019|

Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.

Rio SEO and ClickZ Share Local SEO Tool Tips for Multi-Location Marketers

By |2019-08-26T06:49:42-07:00May 28, 2019|

In a recent webinar with Tyler Ludwig, Director of Enterprise Solutions at Rio SEO, and Colin Seymour, Director of Business Development at Rio SEO, participants learned how to do just that. Tyler and Colin explored how technology is dictating the consumer journey, what essentials are needed for a broad local presence, how to add consumer utility on your site (and why it matters), and more.

How to Update Your GMB Listing When You Move, Buy or Sell a Business

By |2019-07-02T11:33:32-07:00May 23, 2019|

When looking for local goods and services, consumers want to experience as little friction as possible. Utilizing Google My Business (GMB) to manage your listings helps streamline this process, bringing more eyeballs and foot traffic to your location. Fortunately, updating your listings is straightforward with GMB. To help get you started, here are the steps you should take if you are moving, buying or selling.

From SERPs to Sales: How Reviews Impact Your Performance

By |2019-07-02T11:33:20-07:00April 30, 2019|

Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.