Business Listings

10 Common Enterprise Local Marketing Questions Solved

By |2020-08-25T13:44:08-07:00August 25, 2020|

Today, nearly 46% of all Google searches are conducted by customers looking for information about products, services, and businesses nearby. More often than not, searchers find the information they need to make a decision without ever visiting a website—in fact, our own research has shown that just 1 in 60 local pack views results in

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2020-08-18T12:15:57-07:00May 7, 2020|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2020-02-14T13:57:08-08:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. Why Google aims to be the single source of truth The importance of acquiring more reviews (both first- and third-party) and leveraging them for an

Your Summer Retail Checklist: Get Your Multi-Location Brands Ready for Warmer Temps with Consumer Engagement Marketing

By |2020-08-18T12:26:19-07:00July 9, 2019|

Summer is here, and people are gearing up to enjoy the longer days, warmer weather and seasonal activities for as long as the season lasts. If you manage a multi-location retail business, summer can mean many things, such as changes in hours, increases in consumer activity and a shift in demand for certain seasonal items. This summer, use this checklist to better engage your customers and boost your seasonal sales.

Local Marketing Experts Share Insights & Tips for Brands in Live AMA

By |2020-02-11T15:40:45-08:00June 23, 2019|

Your Greatest Local Marketing Questions: Answered If you could ask an SEO expert anything to help solve your brand’s search challenges and improve online performance, what would it be? We recently invited multi-location enterprises and marketers to “Ask Us Anything” in a live webinar and fielded questions on everything from getting multiple locations to rank

How Multi-Location Brands Can Secure Position Zero

By |2020-01-29T16:08:21-08:00June 19, 2019|

In the world of search engine rankings, zero is better than one. These featured snippets show up above all other search results, making them the new most desirable top-ranked spot. Securing position zero allows brands to not only boost their visibility in text and voice queries, but also establish their authority. Learn how your brand can secure the coveted position zero for online searches.

6 Effective Ways for Multi-location Brands to Boost Search Engine Visibility through Local Listings

By |2020-01-29T16:06:31-08:00June 5, 2019|

Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.