Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation at Local Search Summit by identifying Google’s goals in local search: to help searchers discover new places and
Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015. Attending brands included Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more. We converged on the Kona Kai Resort in San Diego to share the best local search advice. Many actionable takeaways emerged
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO We held the latest Rio SEO webinar with the Local Search Association. In it, we learned the four key steps to maximize ROI from managing your local listings. These include: Having a single environment to manage and collect local data; Tackling the BIG local search directories
By Bill Connard / VP of Local Search Solutions The evolution of the local search ecosystem has picked up speed. This comes thanks to major data aggregators. For years they have been collecting millions of local listings and providing enhanced data to the likes of Google, Yahoo, and Bing. Local search continues to evolve to
By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search engine optimization. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. Map listings, reviews and ratings, discussions and user-generated content converge with your own
By Bill Connard / VP of Local Search Solutions Last month, I discussed the significance of Google’s new Local Carousel and analyzed the sliders impact on the local search space. With the recent excitement around this new dynamic local element and the remarkable increase of mobile searches, the need to distribute accurate local business listings
Bing Takes Lead in Local SEO Local SEO welcomes Bing Places as the new leader in bulk local listing management for multi-location businesses. It outperforms Google Places as the easiest to use portal for distributing enhanced local business data to their local map listings. It’s been a long time coming, but Bing has caught up