Local Marketing

Local Consumer Search Behavior Trends February 2021 Update

By |2021-03-22T15:55:40-07:00March 22, 2021|Blog Posts, Local Marketing, Local Search Data|

Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for local performance across seven different industries. In this blog post, we will dive deeper into the local consumer search behavior trends

The Value of Parent and Child Listings Hierarchy in Local Search

By |2021-03-16T07:35:59-07:00March 16, 2021|Blog Posts, Local Marketing|

Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your

How Multi-Location Brands Can Prepare for the Google Algorithm Page Experience Update

By |2021-03-12T09:52:26-08:00March 12, 2021|Blog Posts, Local Marketing|

  Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the updates necessary, you risk being penalized and worse, missing out on opportunities to be seen by searchers. As Google strives to

Revolutionizing the Hyperlocal Search Experience [Webinar Recap]

By |2021-02-26T10:07:57-08:00February 26, 2021|Blog Posts, Local Marketing|

The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the search ecosystem more complex. Due to the pandemic, new and existing local marketing challenges are affecting your customer’s path to purchase. In turn, your business must create

Local Search Consumer Behavior Trends By Industry January 2021 Update

By |2021-03-22T15:59:27-07:00February 23, 2021|Blog Posts, Local Marketing, Local Search Data|

Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and public health measures across the United States continue to impact local businesses, these benchmarks help brands understand how locations are affected in different industries. In this

Guide to Local Curbside Pickup Marketing for Enterprise Brands

By |2021-02-17T13:20:17-08:00February 16, 2021|Blog Posts, Local Marketing|

If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines.  Curbside pickup, in particular, became an attractive option

2021 Local Marketing Predictions and What’s to Come

By |2021-02-15T08:58:57-08:00February 15, 2021|Blog Posts, Local Marketing|

Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates have been coming out fast and furious as Google has kept pace with rapidly changing local consumer and searcher needs and behavior. Check

‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

By |2021-01-27T07:12:38-08:00January 27, 2021|Blog Posts, Local Marketing|

Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due to the pandemic. Even when it was not necessarily safe (or in many cases, permitted) to shop in-store, customers sought out ways to keep spending their

Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

By |2021-01-28T15:49:54-08:00January 22, 2021|Blog Posts, Local Marketing|

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods.  Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In