Local Marketing

2021 Consumer Behavior Study: How COVID-19 Shaped Search Discovery, Buying Intent, and Reputation

By |2021-09-23T10:13:58-07:00September 23, 2021|Blog Posts, Local Marketing|

Rio SEO’s 2021 Consumer Behavior Study examined how customer shopping behavior is evolving and aligning with the current climate. Shifts in both in-person and online behavior were noticeable across every vertical, and are proving to be long-lasting as the pandemic continues to disrupt nearly every aspect of our lives. To effectively measure the impact of

Google Title Tags Update: What Enterprise Marketers Need to Know

By |2021-09-09T07:46:04-07:00September 9, 2021|Blog Posts, Local Marketing|

Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a

5 Research-Backed Recommendations for Local Marketers Post-Pandemic

By |2021-08-17T07:28:52-07:00August 17, 2021|Blog Posts, Local Marketing|

The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements. As a result, they started to prioritize essential needs, bought fewer impulse items, and turned to e-commerce to transact. Research conducted by Google in the retail, travel, and

Best Practices for Preparing for Google Search Algorithm Updates

By |2021-07-29T06:26:10-07:00July 29, 2021|Blog Posts, Local Marketing|

Google recently announced two back-to-back core updates that rolled out in June and July 2021, as well as the highly anticipated Page Experience update, which is rolling out through August 2021. These Google search algorithm updates are often noticeable to local marketers as they can cause changes to their rankings in search results. Google also

Apple Maps iOS 15 Updates: What Multi-Location Brands Can Expect

By |2021-06-29T09:04:41-07:00June 29, 2021|Blog Posts, Local Marketing|

Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination more seamlessly.  Not to be outdone by their competitor, Apple Maps similarly made an equally impactful announcement regarding new updates coming to iOS 15. The

Getting Started with Your Local Marketing Partner: What Happens After Implementation?

By |2021-06-16T06:57:27-07:00June 16, 2021|Blog Posts, Local Marketing|

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and

Reopening Local Businesses: A Checklist for Multi-Location Brands

By |2021-04-22T14:14:34-07:00April 22, 2021|Blog Posts, Local Marketing|

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies