Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google's official stance on the AI revolution and content creation with machine learning
As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. Google typically announces large algorithm updates in advance which, in turn, prompts discussion and speculation among SEOs and website owners. This can lead to misinformation, confusion, and false guidance. It’s crucial to pinpoint how
Bit by bit, digital marketing conferences are evolving from the completely virtual assemblies (reminiscent of pandemic times) to in-person and even hybrid events. Whether you prefer to attend conferences online, face-to-face, or a mixture of both, there are myriad events to attend in 2023. Each are a rich source of industry knowledge, the latest and
The news of Apple Business Connect API in early January solidifies Apple's commitment to improving information distribution for multi-location brands. This is now possible through an integration with a few select partners, including Rio SEO. The integration enables easy and quick publishing of accurate, up-to-date business location information to Apple Maps and across all Apple
We talk often about local listings, your Google Business Profile (formerly known as Google My Business), and improving search rankings at the local level. But once you've won the click in the search engine results pages (SERPs) and navigated a searcher to their post-click destination, what kind of experience does your brand offer? Your local
Google continues to make it abundantly clear it rewards website content that's relevant and satisfying for readers. This has long been a priority for Google, with several Broad Core algorithm updates that took place in 2018, the Quality Update in 2017, and even back in 2011 when the Panda Update was first announced. Late last
Each month, Rio SEO publishes long-form content in an e-book, whitepaper, study, or report format. The goal of these content types is to provide a comprehensive breakdown of a particular topic that requires a more in-depth explanation. For example, Google recently announced a large system update known as Google Search’s helpful content system. Given this
Each month Rio SEO hosts monthly webinars to discuss emerging trends, best practices, and original research findings around myriad local search topics. These topics include search engine optimization (SEO), marketing, customer experience, local search, and reputation management. Through these discussions, our goal is to provide attendees with up-to-date recommendations and actionable takeaways from experts in
The end of the year is often synonymous with relaxation and resetting. As marketers and SEOs, you know the ever evolving search landscape doesn't rest even amid the holiday season. Which is why you've likely ended up on this blog post today, eager to dominate the digital trends shaping 2023 and to learn more about
Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021,