Local Marketing

Benefits of Facebook Local Marketing: Go-To-Guide

By |2022-05-25T06:11:15-07:00May 25, 2022|Blog Posts, Local Marketing|

When we think of local search, we often think about Google. However, a local search may extend to a social media platform as well. Facebook is not only a social media network but also an essential platform for local business discoverability and reaching your target audience online. Each of your brand locations' Facebook Business Page

New Yelp Connect Features, Ads Services, and Search Enhancements

By |2022-04-13T05:37:39-07:00April 13, 2022|Blog Posts, Local Marketing|

Yelp has worked hard over the years at evolving to help local consumers find businesses – and businesses reach their local audience, as well. Regularly adding new features and useful updates has made Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search

The Evolution of Google AI in Local Search

By |2022-03-07T08:04:18-08:00March 7, 2022|Blog Posts, Local Marketing|

Google Search has become increasingly complex, and it's no wonder. The informational needs of constantly connected consumers continue to evolve, and search algorithms must adapt to keep up. And do they ever; Google's algorithms are updated hundreds to thousands of times each year. Google's mission is simple: "to organize the world's information and make it

Top 2022 Marketing Conferences to Attend: Live and Virtual Events

By |2022-05-09T11:10:39-07:00January 11, 2022|Blog Posts, Local Marketing|

Slowly but surely, marketing conferences are returning to normal and away from solely virtual events. There is an excellent wide range of in person events, virtual events, and even hybrid conferences to take advantage of this year. But, let’s discuss some important factors before you set your 2022 marketing conferences and networking schedule. First, you

Google’s November 2021 Local Search Update: What Does it Mean for Enterprise Brands?

By |2021-12-21T12:47:20-08:00December 21, 2021|Blog Posts, Local Marketing|

On December 16, 2021, Google officially announced that its November 2021 Local Search Update had concluded. This update “involved a rebalancing of various factors we consider in generating local search results,” Google said and ran from November 30 through December 8. Our November 2021 local search update has concluded. It began Nov 30 and ran through

5 Local Marketing Predictions for 2022

By |2021-12-14T09:08:42-08:00December 14, 2021|Blog Posts, Local Marketing|

As a marketer, you’re likely already well into planning your 2022 marketing strategy. From drastic shifts in consumer behavior to technology advancing, it’s safe to assume your 2021 strategy will look much different for the new year to come. Taking current trends into consideration, our experts’ local marketing predictions for 2022 can help you solidify

Rio SEO’s 7 Top Webinars of 2021

By |2021-12-10T07:32:52-08:00December 10, 2021|Blog Posts, Local Marketing|

Each month Rio SEO hosts webinars to better inform, educate, and inspire local marketers. We host industry experts, Google Business Profile experts, marketing professionals, agencies, and more to share their insights and experience. Our goal with our webinars is simple: to help multi-location businesses scale their local marketing efforts efficiently and with the right tools.

Rio SEO’s Top 10 Blog Posts of 2021

By |2021-12-06T05:38:29-08:00December 6, 2021|Blog Posts, Local Marketing|

In this blog, we will share the top 10 blog posts of 2021 to revisit timely local marketing updates, what marketers were most concerned about, and how to shift your strategy to continue to succeed in 2022. The past few years have reshaped consumer behavior. The term “unpredictable” doesn’t do justice to the ups and