When we think of local search, we often think about Google. However, a local search may extend to a social media platform as well. Facebook is not only a social media network but also an essential platform for local business discoverability and reaching your target audience online. Each of your brand locations' Facebook Business Page
Yelp has worked hard over the years at evolving to help local consumers find businesses – and businesses reach their local audience, as well. Regularly adding new features and useful updates has made Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search
While we know that word count is not a ranking factor in Google Search, creating content is key to showing up in the search engine result pages (SERPs). But, how much is too much? Is it possible to create too much content? Where’s that sweet spot where you’re making the absolute best use of your
Google Search has become increasingly complex, and it's no wonder. The informational needs of constantly connected consumers continue to evolve, and search algorithms must adapt to keep up. And do they ever; Google's algorithms are updated hundreds to thousands of times each year. Google's mission is simple: "to organize the world's information and make it
Slowly but surely, marketing conferences are returning to normal and away from solely virtual events. There is an excellent wide range of in person events, virtual events, and even hybrid conferences to take advantage of this year. But, let’s discuss some important factors before you set your 2022 marketing conferences and networking schedule. First, you
On December 16, 2021, Google officially announced that its November 2021 Local Search Update had concluded. This update “involved a rebalancing of various factors we consider in generating local search results,” Google said and ran from November 30 through December 8. Our November 2021 local search update has concluded. It began Nov 30 and ran through
Google makes hundreds of updates and adjustments to its search ranking algorithms each year, and most of these often go unnoticed. Core updates, however, tend to produce widely felt effects and as a result, Google typically confirms when these are rolling out. Such was the case for the recent November core update. Google has long
As a marketer, you’re likely already well into planning your 2022 marketing strategy. From drastic shifts in consumer behavior to technology advancing, it’s safe to assume your 2021 strategy will look much different for the new year to come. Taking current trends into consideration, our experts’ local marketing predictions for 2022 can help you solidify
Each month Rio SEO hosts webinars to better inform, educate, and inspire local marketers. We host industry experts, Google Business Profile experts, marketing professionals, agencies, and more to share their insights and experience. Our goal with our webinars is simple: to help multi-location businesses scale their local marketing efforts efficiently and with the right tools.
In this blog, we will share the top 10 blog posts of 2021 to revisit timely local marketing updates, what marketers were most concerned about, and how to shift your strategy to continue to succeed in 2022. The past few years have reshaped consumer behavior. The term “unpredictable” doesn’t do justice to the ups and