Rio SEO’s 2021 Consumer Behavior Study examined how customer shopping behavior is evolving and aligning with the current climate. Shifts in both in-person and online behavior were noticeable across every vertical, and are proving to be long-lasting as the pandemic continues to disrupt nearly every aspect of our lives. To effectively measure the impact of
Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a
Google completed rolling out its link spam update on August 24, 2021, according to Google Search Central. Google notes that this particular update was part of its continued efforts to improve the quality of search results for its users, which is the underlying motivation for pretty much every algorithm update, such as the recent Page
The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements. As a result, they started to prioritize essential needs, bought fewer impulse items, and turned to e-commerce to transact. Research conducted by Google in the retail, travel, and
With the gradual reopening of society from the pandemic, businesses are emerging with cautious optimism for a return to the new normal. Add the uncertainty of the new Delta variant, business as usual is no longer a guarantee as consumer behavior continues to evolve and shift. Many business owners, whether large or small, are facing
Google recently announced two back-to-back core updates that rolled out in June and July 2021, as well as the highly anticipated Page Experience update, which is rolling out through August 2021. These Google search algorithm updates are often noticeable to local marketers as they can cause changes to their rankings in search results. Google also
This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending launch of Google’s Core Web Vitals. But just a few short years ago, Accelerated Mobile Pages (now known simply as AMP) were all the rage. Each of these initiatives can dramatically improve page speed, which has some
Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination more seamlessly. Not to be outdone by their competitor, Apple Maps similarly made an equally impactful announcement regarding new updates coming to iOS 15. The
Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and
With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies