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Google Business Profile Messaging Feature Can Now Automate FAQs Responses

…There’s a new automated Google Business Profile Messaging response feature, and it’s great news for enterprise brands. Now, you can create up to 10 frequently asked questions (FAQs) with standard responses automatically sent to Google Maps and Google Search users who ask specific questions via your business listings. These FAQs can vary for each of your brand’s locations so you can tailor them to your local customers’ specific needs by store/office, neighborhood, city, or region. This e……There’s a new automated Google Business Profile Messaging response feature, and it’s great news for enterprise brands. Now, you can create up to 10 frequently asked questions (FAQs) with standard responses automatically sent to Google Maps and Google Search users who ask specific questions via your business listings. These FAQs can vary for each of your brand’s locations so you can tailor them to your local customers’ specific needs by store/office, neighborhood, city, or region. This e…

Top 10 service area business Google local listings questions – answered

…ools and tactics to your advantage – helps each of your brand’s locations get found online by motivated local customers in the areas you service. In this post, we’ll answer the most commonly asked questions about local marketing for service area businesses. We’ll also explore what it means to have service area business listings and how you can maximize the visibility of each one in competitive local search results. What is a service area business? According to Google, when it co……operly link service area information on a location page? Can a list of zip codes properly tell Google what service areas you service via structured data? Without a physical address published on the location page, how does Google connect the data to your on-page content? Does a unique and matching phone number on the page account for enough NAP signaling to Google? If your physical verified address is outside the service area, how does that actually affect ranking? How does Google …

Google Business Profile Messaging 101 for Enterprise Brands

…xperience. When a location has activated Messaging on its Business Profile, searchers see the ‘Chat’ button displayed on its business listing. They can send a message directly to the business to ask specific questions and get information that isn’t available on the listing. Business Profile Messaging can also be used to communicate special requests for bookings or quotes when the business has set up these features. How Does Google Business Profile Messaging Works on Desktop and Mo……When consumers are looking for nearby businesses to meet their immediate needs, they overwhelmingly go online for help. In fact, 83% of respondents in our 2021 Local Search Consumer Behavior Study said they use Google Search to learn about nearby businesses. For 61% of searchers, local searches are an everyday event, and 51% of local consumers said they feel more confidence and trust in a local business when they see them actively responding to reviews on their Google Business Profile. Reviews…

Black-Owned Business: Google My Business’ Newest Attribute

…. Since then, many consumers have been eager to support black-owned businesses. Before this attribute was released, searchers had to do their due diligence to determine if a business was black-owned, asking their personal networks or searching a business’ website. In this post, we will dive into a few questions we’ve received related to the new attribute, and its impact on the local search landscape. Can the black-owned attribute be enabled within GMB? Now businesses can easily highligh……We are undoubtedly living in an era of change. The year 2020 has presented numerous hurdles in both our professional and personal lives, yet it has also brought to light the inevitable need for change. As we all continue to navigate through these atypical times, a company that has been diligent in shifting their technology to stay current is Google. Over the past several months, Google has prioritized adding features and functionality for businesses to better communicate their services and of…

The top 10 Google algorithm updates

…The top 10 Google algorithm updates Introduction If it feels like your SEO team is constantly talking about the latest Google update and its impact on your website, you’re not alone. As the world’s largest collection of information, Google’s Search index contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size. Those pages are constantly jockeying for position in relevant search results, making search an incredibly dynamic space. What�…

Preparing for the MUM Google search update

…had occurred. But lately, Google has been more open with its plans for rolling out major updates and entirely new algorithms. And so in May 2021, when Google unveiled a new technology called Multitask Unified Model, or MUM, SEOs and marketers were given time to prepare. What is MUM, and what do you need to know to take advantage of this latest opportunity to boost your brand’s positioning in relevant organic search results? In this eBook, you will learn: All you need to know about……Preparing for the MUM Google search update Introduction What does it take for your webpage to climb to the very top of Google’s search results for the keywords and queries that matter most to your business? This is the question that keeps enterprise marketers and SEO professionals up at night. Google is constantly updating and evolving its search engine ranking algorithms, making thousands of small adjustments each year. Most of these go unnoticed. And, in years past…

Best Practices for Selecting Your Google My Business Category for Your Business Type [Guest Post]

…“Best Practices for Selecting Your Google My Business Category for Your Business Type” is a guest post by Sherry Bonelli, and is the second post in a two-blog post series on Google My Business category selection. You may view the first blog post in this series here. This post is a continuation of a previous post, where Sherry discusses why selecting the right Google My Business (GMB) category is important as well as things to take into consideration when representing your business online. I…… for your GMB listing is crucial if you want Google to show your business for the keywords you are trying to rank for in your local area. Select wisely and work with a trusted team of local marketing experts, such as Rio SEO, to ensure you're properly optimizing your GMB listings. Author Bio: Sherry Bonelli, owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years of experience. Her digital marketing agency, early bird digita…

4 Proven Strategies to Secure the SERPs and Conquer Google Updates

…at impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result in fluctuations in search ranking, which often cause concern and raise questions regarding how long they can expect to see a positive or negative impact. Being able to secure the S…

8 Top Google Business Profile Updates of 2021

…porarily closed for short-term closures, or permanently closed. Next, Google added new COVID-19-specific attributes for hotels. A few of these health and safety attributes include: Employees wear masks, face shields, and/or gloves Hand-sanitizer and/or sanitizing wipes in common areas Guest occupancy limited within shared facilities In-room hygiene kits include masks, hand sanitizer, and/or antibacterial wipes No-contact check-in and check-out Additional safety measures during food ……Google continues to evolve and enhance its technology to better meet the needs of searchers and businesses alike. This year there was no shortage of new features and enhancements. In fact, the updates came fast and furious and continue to roll out even as this year quickly comes to a close. With all the abundance of new updates, it was easy to miss some of the most impactful changes made. We recently gathered a panel of Google Business Profile (GBP) Product Experts to dive deeper into the……ckly comes to a close. With all the abundance of new updates, it was easy to miss some of the most impactful changes made. We recently gathered a panel of Google Business Profile (GBP) Product Experts to dive deeper into the noteworthy updates your business needs to know. These updates may present your business the opportunity to further enhance your Google business listings and help you prepare your 2022 marketing strategy. During the webinar, we were joined by: Colan Nielsen, VP of …

Older Google My Business Posts Are Resurfacing: The Pros and Cons

…We’ve had several reports that older Google My Business (GMB) Posts have been displaying for clients in recent months. These have been coming up for a while—at least since the beginning of 2020—and unless you delete existing Posts, there is a chance that they could be triggered and reappear in Search on your listing at any given point in time. What does it mean for brands to have GMB Posts reappear after the period in which you expected them to display? And, is there any value in older GM……ing to use Posts at some point, and reward those who do.” If you are featuring evergreen content in brand Posts, the additional visibility is certainly not going to hurt. However, our local search experts recommend using evergreen links as well to ensure searchers aren’t taken to a broken page. Resurfacing Google My Business Posts: The Cons Many brands don’t want old promotions resurfacing, though. Showing customers promotions they can no longer access is a poor user experience and can le…

Lessons Learned From the Top Google Searches of 2021

…s were wide-ranging as work interruptions and supply chain issues drove both reduced incomes for some and increasing prices at the gas pumps and tills for many. In fact, Google reports that “how to ask for a raise” was the top “how to” query of the year. In September, “why are people quitting their jobs” began trending in the U.S., alongside “back to work bonus.” Employers looking to hire in the current market must keep these ongoing trends and concerns in mind in order to craf……What were consumers most interested in last year? The top Google searches of 2021, an annual compilation from the search giant, gives us some valuable insights into the topics and trends that dominated consumer culture. Google provides an entire mini-site of these insights to explore. In Year in Search from Google Trends, you can explore: A trending search list for the entire world, as well as for 68 different countries. Search trends across 9 categories including Entertainment, News &…

Maximize your online presence and reach with the power of Google Business Profile API

…ofile API There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your marketing team to add to their stack. Rather, the Google Business ……Maximize your online presence and reach with the power of Google Business Profile API There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard…

Top Google algorithm updates brands need to know

…Top Google algorithm updates brands need to know Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its never-ending quest to improve the quality of its results. Google shares some major up…

Top 4 Google Reviews updates you need to know now

…Top 4 Google Reviews updates you need to know now Google Business Profiles (GBPs) are an essential tool for businesses looking to increase their visibility online. Formerly known as Google My Business (GMB), this tool allows businesses to create a free account and manage their information across multiple platforms—including Google Maps and Search. With over 20 million businesses listed on Google Maps, ensuring your brand appears at the top of the map pack when motivated c…

Do Unconfirmed Google Algorithm Updates Really Matter?

…If you've suddenly lost traffic to key web pages and can’t find a reason for it, you may need to consider whether your website has been impacted by unconfirmed Google algorithm updates. Google updates its algorithms constantly and most of the time, these happen quietly without any official confirmation by the search engine. While many SEO experts estimate that Google changes its algorithm about 500 to 600 times in a year, Google let us know it updated its search algorithm 4,500 times in 2020 ……ed by unconfirmed Google algorithm updates. Google updates its algorithms constantly and most of the time, these happen quietly without any official confirmation by the search engine. While many SEO experts estimate that Google changes its algorithm about 500 to 600 times in a year, Google let us know it updated its search algorithm 4,500 times in 2020 alone. Why do these updates happen so often? The Google Search index contains hundreds of billions of web pages and is well over 100,000,000 gig…

Google Local Services Ads 101: Best Practices and Tips for Getting Started

…The way consumers find products and services has massively changed over the years. Currently, 46% of all Google searches are consumers looking to find things locally to meet their needs. It's up to brands to make sure their local stores, offices, and other locations have a visible online presence when and where these customers are searching. Local SEO helps you appear in the organic search results and MapPack. However, augmenting these organic results with Google Ads can help improve visibility…

Google Title Tags Update: What Enterprise Marketers Need to Know

…nd how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we th…

Local Food Banks Given a Google Search Visibility Boost

…er two months to ensure that food bank Google Business Profile listings are verified and that key business information, such as their phone number and website URL, are correct. This has been no easy task; according to Google, its own team members have made over 85,000 phone calls to obtain this information. New Google Business Profile Features for Food Bank Listings Google has established a portal for food banks and pantries to claim their business listing, with step-by-step instructions to get ……Google has launched a new tool that helps people find food support in their local community. It’s a cause that has long been close to the search giant’s heart – so much so that in his 2013 Google I/O keynote, co-founder Larry Page said, “You know, people are starving in the world not because we don't have enough food. It's because we're not yet organized to solve that problem.” The new tool gives local food banks increased visibility, right in time for the holiday season. With its new…

Latino-Owned Attribute Added to Google My Business

…Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for the Latino business community, as 32% of Latino-owned businesses were forced to close during COVID-19. It’s not all bad news, though. Resea…

Fighting Google My Business Spam Listings: Top Q&A

…It might be hard to believe, but Google My Business (GMB) spam listings have been affecting search rankings for well over a decade. While some business owners make a few honest mistakes on their GMB profiles, many unscrupulous individuals and marketers are inventing completely fake businesses or editing legitimate business listings as a way to redirect leads. However earnest Google’s efforts are to rid spam, it still happens and spammy listings acquire valuable ranking spots that take custo…