Transforming Mobile Searches Into Sales [Webinar]

By |2019-06-11T08:08:56-07:00October 20, 2015|

Beacon marketing is all the rage, and why not? A national advertiser can pinpoint a consumer’s precise location inside one of their retail stores. Then they can serve up a highly relevant ad in response to their mobile searches. How fantastic is that? Oh yes, beacons have generated a lot of hype -- especially for

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |2019-06-13T15:20:13-07:00August 31, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not

The Mobile Opportunity for Local and Multi-Location Businesses

By |2019-06-11T09:49:17-07:00August 11, 2015|

Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website. They will not complete their task if your site isn’t optimized for mobile. Our latest webinar with Digital Marketing Depot

Kickstart Your Local Marketing Strategy with Tips from Forrester & Rio SEO

By |2019-06-11T10:17:26-07:00August 7, 2015|

With the increase of smartphone adoption, marketers need to rethink their content strategies. This is particularly true when they consider the mobile local content that drives consumers to their locations. However, local search initiatives have proven to be one of the most cost effective. They are also high converting traffic generators for digital marketers. Moreover,

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |2019-06-11T10:35:47-07:00July 30, 2015|

By Karisa Macias / Marketing Director, Rio SEO Costs continue to rise in the increasingly competitive paid search market. To that end, Google pushes companies to improve quality and mobile-friendliness to improve user experience. As a result, marketers wonder where the most impactful local search optimizations today truly lie. The evolution of organic search to

Top 5 Brand Questions About Local Search Answered

By |2019-06-11T10:52:08-07:00May 22, 2015|

Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered two important metrics. First, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Secondly, 34% of desktop and tablet searchers did the same. The opportunity is clear. However, brands

Integrating Hyperlocal Modified Content to Deliver a More Localized User Experience

By |2019-06-12T10:23:12-07:00May 12, 2015|

Rankings in local results are a critical consideration for businesses. This is especially true given the great commercial intent and physical proximity of local searchers. Yet how accurately can your brand measure rankings for locations within neighborhoods? We recently played host to Local Search Summit: Spring Into Local event in San Diego. There, I was

17 Expert Takeaways from Local Search Summit 2015

By |2019-06-12T11:12:38-07:00April 17, 2015|

Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015. Attending brands included Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more. We converged on the Kona Kai Resort in San Diego to share the best local search advice. Many actionable takeaways emerged

Local SEO Takeaways from Street Fight Summit West 2014

By |2019-06-12T13:09:54-07:00August 4, 2014|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert