Local SEO

4 Proven Strategies to Secure the SERPs and Conquer Google Updates

By |2021-08-18T11:07:23-07:00August 18, 2021|Blog Posts, Local SEO|

Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result

What Is SeekToAction Markup? Here’s What Brands Need to Know

By |2021-08-09T07:44:49-07:00August 9, 2021|Blog Posts, Local SEO|

As video content becomes increasingly important for brands in their local marketing strategy, local businesses must adopt this engagement tactic to help their searchers more easily find what they are looking for. To better help brands showcase their video efforts, a new video schema markup called SeekToAction is available. This has been in beta since

Is More Content Better for Enterprise SEO? Does Longer Content Perform Better?

By |2021-07-19T10:49:33-07:00July 19, 2021|Blog Posts, Local SEO|

You’ve probably heard a lot of conflicting information about your content strategy and how it supports search engine optimization (SEO).  Many brands are asking themselves the same questions: How long should each piece of content be? Does Google prefer more or fewer web pages per site? How often should we be publishing new content? In

Google’s June 2021 Core Update: What This Means for Enterprise Brands

By |2021-06-09T07:37:43-07:00June 9, 2021|Blog Posts, Local SEO|

A few times a year, Google rolls out core updates, which are often noticeable to businesses and can impact search rankings. These core updates aim to provide the best search experience possible, and deliver on Google’s “mission to present relevant and authoritative content to searchers”. Each time a large core update is rolled out, Google

7 Women in SEO Share Inspirational Stories and Advice

By |2021-03-25T07:09:50-07:00March 2, 2021|Blog Posts, Local SEO|

Last year was nothing short of unpredictable. A global pandemic unexpectedly altered every aspect of our lives, protests were more common practice than ever, and long-standing issues became acceptable to debate and discuss. Both good and bad came from a largely tumultuous year, yet as we begin a new year, it’s crucial to continue those

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

By |2020-12-17T10:54:34-08:00December 11, 2020|Blog Posts, Local SEO|

Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this

10 Quick Fixes for Local SEO for Enterprise Brands

By |2020-11-16T08:12:48-08:00November 16, 2020|Blog Posts, Local SEO|

Local search results are the new storefront, especially now that many shoppers have transitioned from street-level window shopping to online browsing due to the Coronavirus pandemic. If you're not appearing during consumers' time of need, your brand must implement quick fixes for local SEO to show up when and where you're needed. Even before COVID,

5 SEO Trends You Can’t Ignore in 2021

By |2021-03-25T06:27:01-07:00November 6, 2020|Blog Posts, Local SEO|

This This is a guest post contributed by PRmention, a digital PR Agency. Whether you are trying to sell a product, increase brand awareness, or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages (SERPs) and bring more organic traffic