Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly
On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish,
There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your
OpenAI's language model ChatGPT hardly needs an introduction. You're likely already very well aware of its capabilities and how its transforming the way we draft content. Since its launch, it has gone viral, and ChatGPT became the fastest-growing platform to acquire 100 million users in just 2 months. It's commonplace to find machine-generated content peppered
Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its
Managing local enterprise SEO is no small undertaking, given the volume of locations involved and the rapid pace at which search engines and consumer preferences change. We get a lot of great questions about local search from newsletter readers and participants in our local marketing webinars, and have compiled their top questions into one resource
Google Search has become a far more dynamic and visually interesting place than it was back when there were only ten simple blue links. One of the ways Google has improved is through its advancement of machine perception – that is, enhancing a machine’s understanding of images and other media. It’s an important area of
Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021,
Location, location, location. As an enterprise brand, you are well-versed in the importance of physical location for each retail store, restaurant, hotel, office, branch, or clinic. Successful businesses bring their products and services to potential customers, placing business locations strategically to maximize visibility and accessibility from both a prospective customer and supply/distribution perspective. How will
If you feel your brand has produced an inordinate amount of content over the last several years, you’re not alone. There has been an ongoing push for marketers to produce, publish, and promote more content across various channels as online marketing has become increasingly competitive. As new blog posts, landing pages, videos, and other content