Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021,
Location, location, location. As an enterprise brand, you are well-versed in the importance of physical location for each retail store, restaurant, hotel, office, branch, or clinic. Successful businesses bring their products and services to potential customers, placing business locations strategically to maximize visibility and accessibility from both a prospective customer and supply/distribution perspective. How will
If you feel your brand has produced an inordinate amount of content over the last several years, you’re not alone. There has been an ongoing push for marketers to produce, publish, and promote more content across various channels as online marketing has become increasingly competitive. As new blog posts, landing pages, videos, and other content
Everyday consumers search for local businesses, products, and services in their area. They also leave online reviews for businesses, whether they have a positive or negative experience with the business. Having a firm understanding of your customers' experiences, from an initial search to purchase to post-purchase, provides valuable context for where your organization can improve
Conventional SEO practice would suggest that each page focuses on and is optimized for one main keyword. Today, keyword clusters can help with a more efficient SEO strategy that enables you to target multiple keywords on the same page, assisting search engines in understanding the relevance of that page to various queries. This lets you
Have you seen a sudden influx of carousels across many social media platforms? Image carousels are a 4-5 slideshow of impactful content, with some images and videos peppered in, helping businesses communicate to their buyers in an effective visual format. A study of over 22 million Instagram carousel posts showed that posts with carousels were
Just as Google continues to evolve its search algorithm updates, so too must search engine optimization (SEO) and marketing professionals evolve their keyword research strategy. Tactics that once worked—think focusing on keyword density and keyword stuffing in the early 2000s—are now completely outdated. Which is why it's imporant to consider, is your startegy out of
Without data aggregators, the local search ecosystem would be vastly different. Manually submitting the information to online citations (which are a huge factor for local SEO rankings) is time-consuming and can take a toll on your business’s resources. This is especially true if you’re a local enterprise brand with multiple storefronts in different cities. Even
Internal links are incredibly useful and effective, though sometimes complicated, aspect of your SEO strategy. While external backlinks are an effective search engine optimization (SEO) signal, in that they tell search engines, such as Google, others endorse your content, internal linking helps search engines understand the structure, importance, and hierarchy of your content. In its
If you’re reading this, chances are your brand’s customer acquisition strategy relies heavily on search engine optimization (SEO). And, you want to make sure you’re not losing money by leveraging counterintuitive strategies. But, how can you identify practices that may harm your search rankings? One consideration with SEO is Google and other search engines don’t