Seasoned Web Analytics and Content Marketing Automation Sales Executive Serves as First Operating Head of Rio SEO since its Launch

SAN DIEGO, Sept. 5, 2012 – Christopher Reid, a respected software executive and global sales leader, has joined Rio SEO as senior vice president, serving as its first fully dedicated operating head since the new brand launched as a distinct SEO and social media software unit from the Covario search marketing agency in April.

Rio SEO offers a full suite of organic search automation tools, along with SEO and social media analytic modules, for both in-house corporate marketers and for search marketers at digital agencies. Rio SEO also offers a variety of automation tools for mobile and local search.

Reid will lead the sales, account services and product development teams, reporting to Russ Mann, chief executive of Rio SEO and Covario.

He joins Rio SEO from Media, Inc., an online research and purchasing destination for B2B purchasing managers, where he served as vice president of sales. His previous leadership experience included a successful, five-year stint as senior vice president at the merged Visual Sciences and WebSideStory real-time analytics provider. During his term with the company, Reid and his team grew annual revenues 10-fold to $100 million before it was acquired by Omniture.

“The addition of a noted software executive and leader like Chris Reid with all that he has accomplished not only in sales, but also with respect to successful IPOs, mergers and acquisitions, innovative analytic offerings and award-winning content management programs, is a big win for Rio SEO,” Mann said. “With Chris at the helm, I’m sure that Rio SEO will emerge as the clear leader in all facets of the SEO software and content marketing automation space both for enterprises and for digital agencies.”

Over the course of his career, Reid has served in leadership roles at a number of fast-growing software firms, including such other companies as SDL Language Weaver, Iovation, TorchQuest, and Merant. He has a Bachelor of Science degree from Oregon State University, where he majored in business management.

“I’m excited to join such a successful entrepreneur and business leader as Russ Mann and look forward to helping the team he’s assembled at Rio SEO make some big waves in the world of SEO software,” Reid said. “I’m sure that the team will set a host of new milestones for our clients in the months and years ahead.”

One such milestone to which Rio SEO contributed greatly was Covario’s recent inclusion on the JMP Securities 2012 “Hot 100” list of the nation’s leading privately-held software companies for the third consecutive year. The combined company was also named a finalist for the second year in a row by The San Diego Business Journal in its annual “Best Places to Work” competition.

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About Rio SEO

Rio SEO, a new brand launched by Covario, Inc., is a dedicated business unit focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing. Based in San Diego, it is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at