Covario CEO Russ Mann Makes BtoB’s Who’s Who in Search for Second Year in a Row

Mann is joined by Search Marketing Gurus from Google, Intel, Forrester and Bizo


SAN DIEGO, July 26, 2012 – For the second year in a row, Covario and Rio SEO Chief Executive Russ Mann has been named among BtoB magazine’s annual list of Who’s Who in Search.

As part of the selection process, BtoB’s editors sought out thought-leaders in several categories who they consider to be the “movers and shakers” of business-to-business marketing. The Who’s Who special report covers all aspects of marketing with categories ranging from direct marketing and business media, to search – encompassing both SEO and paid search – and other digital marketing programs.


In the search category, BtoB recognized Covario as “a groundbreaker in automated SEO solutions and market research,” highlighting the privately-held company’s rapid growth under Mann as both a search marketing agency and a leading SEO software provider.


BtoB also acknowledged the recent spin-out of the Covario technology team and its suite of SEO and social media software tools tied to the launch of the Rio SEO software business. The editors observed that this new brand allows Covario to focus on enterprise search marketing agency services, while expanding the market for Rio SEO search and social automation tools with brand marketers and retailers, as well as other digital agencies.


Mann helped found Covario in 2006 and has served as its CEO ever since.  Last year, when he was first selected for the 2011 BtoB Who’s Who list, Mann was praised for his role in the expansion of Covario’s broad portfolio of search marketing services and clients, which include global Fortune 500 and Internet 1,000 advertisers.


Mann is one of only five search marketing leaders to be selected for BtoB’s Who’s Who in Search this year. Others named to the 2012 list include Corey Carrillo, manager of global search and online marketing at Intel, Shar VanBoskirk, vice president and principal analyst at Forrester Research,  Avinash Kaushik, digital marketing evangelist at Google, and Russell Glass, chief executive of Bizo.


“As the BtoB editors noted, to be included among such distinguished company on their Who’s Who in Search two years in a row is a testament to the passion, the innovation and the partnerships our Covario agency and Rio SEO software teams bring to our digital marketing clients each and every day,” Mann said.  “It’s all about measurable results, and when it comes to search, we deliver on both the agency services and the SEO automation fronts.”


Covario was also recently recognized by OMMA (Online, Media, Marketing, and Advertising) as the 2011 Search Agency of the Year. It was also one of nine firms selected from more than 100 considered to be included in the 2011 Forrester Research Wave of U.S. Search Marketing Agencies.


Covario (and its suite of Rio SEO software) was also named for the third consecutive year to the JMP Securities “Hot 100” list of the nation’s top privately-held software companies.  Rio SEO was spun-out in April and offers a suite of SaaS-based organic search marketing and social media software tools for content marketing, auditing, reporting, and competitive analysis. The brand appeals to SEO managers at both large and mid-sized companies, as well as search marketers at digital agencies who use software tools to enhance their client SEO and social media services.


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About Covario™

Covario is a leading provider of SEO  (search engine optimization) and SEM (search engine marketing) agency services and management solutions.  The firm was selected by OMMA as the 2011 Search Agency of the Year.  It was one of only nine agencies from more than 100 considered to make the 2011 Forrester Research Wave of U.S. Search Marketing Agencies.  Covario is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™.  Headquartered in San Diego, the firm has more than 200 team members worldwide.  It also has offices in Chicago, London, Beijing, Tokyo, Singapore, and San Paulo.  Covario’s customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods.  More information is available at



About Rio SEO™

Rio SEO, a new brand spun-out by Covario, Inc., is a dedicated business unit focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing.  Based in San Diego, it is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation.  Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at