SAN DIEGO, CA (June 16, 2015) – Rio SEO, the leader in local SEO automation software, has announced the appointment of Warren Raisch as Chief Customer Officer (CCO). Raisch brings to Rio SEO more than 20 years of experience in world-class organizations including Apple, HP and Adobe divisions.
Raisch’s expansive career has spanned leading worldwide sales, marketing and professional services organizations for major global high tech firms as well as driving digital marketing campaigns and technology deployments for global brands and agencies, making him the perfect candidate to serve Rio SEO’s diverse client roster.
In his most recent role as President of eDynamic, Raisch was responsible for worldwide sales, marketing and operations across four countries. At Apple, Raisch expanded international sales, distribution and marketing to over 150 countries and helped develop the first Apple retail stores. At Interwoven (acquired by Autonomy & then HP), Raisch was the VP of Worldwide Business Development and also led the global PSO organization.
Raisch has been an active leader in the SaaS & Cloud industry and was on the leadership team of WebSideStory that launched the third SaaS IPO in history (acquired by Omniture and then Adobe). Raisch has led revenue growth of some of the most successful digital agencies in the industry including Digitas (Publicis) and Digitaria (WPP/JWT).
“Warren’s leadership experience will be a strong complement to our executive team and will be invaluable as we continue to drive growth and innovation,” said Dema Zlotin, Chief Executive Officer of Rio SEO. “Warren has the right experience and expertise to help educate, engage and excite existing and prospective customers on the local opportunity and ultimately, to make Rio SEO the software of choice for brands and agencies alike.”
“Rio SEO is changing the way global brands approach local marketing, and I’m honored to step in and help lead the organization,” said Raisch. “Local marketing has historically been difficult to execute as it required many people, complex processes, and significant investment. I’m thrilled to be able to work with the team to continue bringing innovative solutions that help global brands amplify their local presence and leverage local, mobile and social for strategic advantage.”
As CCO of Rio SEO, Raisch will be responsible for establishing and advancing relationships with agencies, partners and enterprise brands to drive growth and adoption of the Rio SEO local marketing automation platform.
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About Rio SEO
Rio SEO connects consumers and national brands at the local level with an enterprise platform to acquire new customers, manage location data and drive traffic to online and in-store with flexibility, transparency and speed. Our core platform includes full-service local listings management, custom reporting and ROI metrics, search-optimized location finders, and location landing pages optimized for desktop, tablet and mobile. Rio SEO actively manages locations for 80+ brands around the world. To learn how Rio SEO can help your business of 50-100,000 locations, please visit us at http://www.RioSEO.com.