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3 Ways to Grow Your Marketing Agency with Local SEO

…hout travel. Local SEO offers marketing agencies a massive opportunity to not only build their own business but to help clients through COVID-19 recovery quicker and more effectively, as well.  We asked Pat Fallon, Director of Agency Partnerships here at Rio SEO, to share his tips for marketing agencies looking to recoup lost business and even grow revenue in this critical post-pandemic phase. Here are his top recommendations: 1. Help your clients protect their local listings profile. The acc……It may seem like a strange time to talk about how to grow your marketing agency, given that the marketing budget is usually one of the first casualties when cuts come down the pipe. In the fallout from COVID-19, even Google is slashing its marketing budget by half for the remainder of 2020.  If you’re experiencing a loss of revenue due to clients pulling back on spending (or worse—going out of business entirely) as a result of the Coronavirus pandemic, you are not alone. For many, it’s a…

Top steakhouse grills the local competition with streamlined local listings management

…Top steakhouse grills the local competition with streamlined local listings management Tools used Local Listings About A popular American steakhouse chain, powered by Rio SEO, has made massive gains in their local search performance and online customer experience The restaurant chain improved its online visibility and presence across hundreds of restaurant locations, driving 19% more click-to-calls and 47% more clicks-for-directions across the brand YOY for August 2…

Google Analytics 4: Benefits and challenges for multi-location businesses

…Google Analytics 4: Benefits and challenges for multi-location businesses There has been much anticipation about the upcoming transition from Universal Analytics (UA) to Google Analytics 4. (GA4) All standard UA properties will cease data processing on July 1, 2023, with few exceptions. In turn, multi-location brands using Google Analytics solutions need a plan today to manage the upcoming changes in reporting. In this guide, we’ll explore the benefits and challenges th…

The go-to guide for selecting an enterprise local marketing solution

…The go-to guide for selecting an enterprise local marketing solution Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more important than ever for ente……th a vendor that will fully support your brand’s unique needs, you must find a reputable partner. By working with the right partner, your business benefits from: Access to invaluable, knowledge experts High-level visibility into your brand’s performance metrics by location, all within a centralized dashboard A dedicated support team when challenges or concerns arise Allows you to shift focus to other aspects of your business Sets your local SEO strategies up for success from …

Guide to Google Search updates

…Guide to Google Search updates In today’s competitive landscape, understanding the intricacies of Google Search updates is essential for enterprise marketers who want to improve visibility and gain an edge. From keyword relevance to content quality, Google’s algorithms evaluate numerous factors to rank web pages. With regular algorithm shifts—like the rollout of the Map Pack and the Pigeon update—staying ahead means more than just knowing the basics; it means havi…

An enterprise guide to location extensions

…ge of every possible opportunity for locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw them in. Location photos and videos, local customer reviews, vertical-specific attributes, and more all help differentiate your Google Business Profile (GBP) from those of your nearest competitors. But, how can your locations stand out in local search …

Google’s MUM Update: What This Means For Local Marketers According to the Experts

…Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So in the future you’ll need fewer searches to get things done”. While the MUM update will be similar to……Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So in the future you’ll need fewer searches to get things done”. While the MUM update will be similar to……Google[/caption] With this impactful update on the horizon (“MUM-powered features and improvements” will be coming to Google’s products “in the coming months and years”), we reached out to experts in the marketing industry to gather their insights on how this impact will impact local businesses, why marketers should care, and any advice they have for preparing for the impending update.  Here is what they had to say: Derek Hawkins, Manager SEO, Reprise Digital Marketers, both local…

Mastering Google’s 2024 updates: Unlocking local search success

…WEBINAR Mastering Google’s 2024 updates: Unlocking local search success Duration: 45 minutes Google's 2024 algorithm updates are changing the game for local search. Join our expert panel to uncover the strategies you need to stay ahead. We'll dive into key updates and show you how to optimize multi-location content, leverage technical SEO, and adapt your strategy to dominate local search. Whether you're a season pro or looking to sharpen your skills, this webinar will equi…

Streamline your restaurant goals with reserve with Google: The ultimate reservation solution

…Streamline your restaurant goals with reserve with Google: The ultimate reservation solution Eighty-nine percent of people research restaurants online before visiting the establishment, booking a table, or placing an order. Establishing a solid presence online and utilizing every available feature possible to get leads from Google can make a significant difference in a restaurant's bottom line. Google has developed different tools and features that enable restaurant owne…

Google’s product reviews updates: Boost your business with trustworthy feedback

…marketers are hailing this as the final blow to affiliate websites that produce numerous product roundup blogs littered with affiliate links and keywords without any useful content. Others are asking questions related to the nitty-gritty of Google's guidance. When you want product review content but don’t have the expertise or hands-on experience with the products, it’s best to crowdsource reviews from actual users so that your information is factual and original. Commenters……Google's product reviews updates: Boost your business with trustworthy feedback On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, German, French……Search Central guidelines, “The product reviews system aims to better reward high-quality product reviews, which is content that provides insightful analysis and original research and is written by experts or enthusiasts who know the topic well.” In other words, Google wants to reward high-quality reviews that are genuine, based on expert opinion or original research/enthusiasm in the niche the product belongs to. These reviews should demonstrate an in-depth understanding of the product s…

Transforming content creation with machine learning: Google’s official stance on the AI revolution

…lue to their target audience while enhancing online visibility for each location, in every market served. Like other content tools, ChatGPT and conversational AIs like it can help with repetitive tasks, data analysis, and even some coding. But, as of now, our personal opinion is they simply can't fully replace human content writers and the rich, authoritative information they bring to your audience. Related resources Newsletter Get industry insights that matter,……Transforming content creation with machine learning: Google's official stance on the AI revolution Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google's official stance on the AI revolution and content creation with machine learning has become more clear. In early F…

Why your Google Business Profile website link matters for your customer’s experience

… convert more searchers to customers. Why the ‘website’ field in Google Business Profile is so important Consumers are far more likely to seek more information on their own than to call and ask. A website is one of the most searched pieces of local business information among consumers who use Google Search and Maps. In fact, 54% of consumers say a business' website is what they’re most commonly looking for. Additionally, your target audience is looking for local reviews, business ……e website link matters for your customer's experience Google Business Profile offers a plethora of conversion opportunities for brands. One field that a business can leverage is the website field. This helps guide customers down the sales funnel and click through to your website of choice. However, when a business has multiple different locations a common question we receive is how can a multi-location business best use the Google Business Profile website link for each of i…

6 foolproof Google Shopping strategies to boost your products’ visibility

… image guidelines to get products featured on Google Shopping. Each product should have a comprehensive product description as well to further streamline your customer's product search experience. Ask customers to leave product ratings too as these appear prominently in Google Shopping and can provide social proof to encourage searchers to move forward with purchasing that product.` 4. Link Google Ads account When consumers search for products via Google, they will see Google Shopping d……cts' visibility Content What is Google Shopping? Google Shopping highlights Why use Google Shopping? How does Google Shopping work? Google Shopping is part of the Google Merchant Center, which allows retailers to sell products via Google Search and other platforms. It accounts for over $1 billion dollars in annual revenue and has become one of the most effective platforms for retailers to promote their brands. The platform is popular among consumers be…

Google Business Profile Messaging Feature Can Now Automate FAQs Responses

…There’s a new automated Google Business Profile Messaging response feature, and it’s great news for enterprise brands. Now, you can create up to 10 frequently asked questions (FAQs) with standard responses automatically sent to Google Maps and Google Search users who ask specific questions via your business listings. These FAQs can vary for each of your brand’s locations so you can tailor them to your local customers’ specific needs by store/office, neighborhood, city, or region. This e……There’s a new automated Google Business Profile Messaging response feature, and it’s great news for enterprise brands. Now, you can create up to 10 frequently asked questions (FAQs) with standard responses automatically sent to Google Maps and Google Search users who ask specific questions via your business listings. These FAQs can vary for each of your brand’s locations so you can tailor them to your local customers’ specific needs by store/office, neighborhood, city, or region. This e…

Top 10 service area business Google local listings questions – answered

…ools and tactics to your advantage – helps each of your brand’s locations get found online by motivated local customers in the areas you service. In this post, we’ll answer the most commonly asked questions about local marketing for service area businesses. We’ll also explore what it means to have service area business listings and how you can maximize the visibility of each one in competitive local search results. What is a service area business? According to Google, when it co……operly link service area information on a location page? Can a list of zip codes properly tell Google what service areas you service via structured data? Without a physical address published on the location page, how does Google connect the data to your on-page content? Does a unique and matching phone number on the page account for enough NAP signaling to Google? If your physical verified address is outside the service area, how does that actually affect ranking? How does Google …

Google Business Profile Messaging 101 for Enterprise Brands

…xperience. When a location has activated Messaging on its Business Profile, searchers see the ‘Chat’ button displayed on its business listing. They can send a message directly to the business to ask specific questions and get information that isn’t available on the listing. Business Profile Messaging can also be used to communicate special requests for bookings or quotes when the business has set up these features. How Does Google Business Profile Messaging Works on Desktop and Mo……When consumers are looking for nearby businesses to meet their immediate needs, they overwhelmingly go online for help. In fact, 83% of respondents in our 2021 Local Search Consumer Behavior Study said they use Google Search to learn about nearby businesses. For 61% of searchers, local searches are an everyday event, and 51% of local consumers said they feel more confidence and trust in a local business when they see them actively responding to reviews on their Google Business Profile. Reviews…

The top 10 Google algorithm updates

…The top 10 Google algorithm updates Introduction If it feels like your SEO team is constantly talking about the latest Google update and its impact on your website, you’re not alone. As the world’s largest collection of information, Google’s Search index contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size. Those pages are constantly jockeying for position in relevant search results, making search an incredibly dynamic space. What…

Black-Owned Business: Google My Business’ Newest Attribute

…. Since then, many consumers have been eager to support black-owned businesses. Before this attribute was released, searchers had to do their due diligence to determine if a business was black-owned, asking their personal networks or searching a business’ website. In this post, we will dive into a few questions we’ve received related to the new attribute, and its impact on the local search landscape.  Can the black-owned attribute be enabled within GMB? Now businesses can easily highligh……We are undoubtedly living in an era of change. The year 2020 has presented numerous hurdles in both our professional and personal lives, yet it has also brought to light the inevitable need for change. As we all continue to navigate through these atypical times, a company that has been diligent in shifting their technology to stay current is Google.  Over the past several months, Google has prioritized adding features and functionality for businesses to better communicate their services and of…

Preparing for the MUM Google search update

…had occurred. But lately, Google has been more open with its plans for rolling out major updates and entirely new algorithms. And so in May 2021, when Google unveiled a new technology called Multitask Unified Model, or MUM, SEOs and marketers were given time to prepare. What is MUM, and what do you need to know to take advantage of this latest opportunity to boost your brand’s positioning in relevant organic search results? In this eBook, you will learn: All you need to know about……Preparing for the MUM Google search update Introduction What does it take for your webpage to climb to the very top of Google’s search results for the keywords and queries that matter most to your business? This is the question that keeps enterprise marketers and SEO professionals up at night. Google is constantly updating and evolving its search engine ranking algorithms, making thousands of small adjustments each year. Most of these go unnoticed. And, in years past…