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Local Consumer Search Behavior Trends By Industry October 2020 Update

…Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior. We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve been made available. In this post, we’re sharing updated figures on how COVID is impacting clicks to call, search views, and ot…

4 industries where reviews have the biggest impact on revenue

…actively engages with customers and cares about its reputation. You can also set up 10 FAQs as autoresponders to messages submitted via each location’s GBP to proactively answer the most frequently asked questions. Be careful, though; autoresponders are not an alternative to active management. Google – and consumers – still expect a response, typically within 24 hours. Local Service Ads can help give your locations in extra competitive areas or those with few reviews a paid boost to aug……4 industries where reviews have the biggest impact on revenue Reviews and recommendations go a long way in driving decision-making with potential customers. Additionally, they impact each location’s online visibility since Google ranks review signals highly in the Local Pack algorithm. In fact, review signals were among the top three local pack/finder ranking factors in Whitespark’s 2023 Local Search Ranking Factors study for all industries. Today, the average person…

Online Reputation Management for Regulated Industries 101

…In sensitive or highly regulated industries, such as legal, healthcare, or finance, it can be challenging to create the right strategy to manage your online reputation – especially when it comes to local reviews. How do you ensure you're adhering to your brand's guidelines? And, what are the best practices for online reputation management for regulated industries? Too often, businesses avoid responding to online reviews for fear of potential negative feedback or complications. Additionally, r…

Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

…You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and how it affects your enterprise local SEO strategy. What is Latent Semantic Indexing? For this, we go straight to the source: Susan Dumais is a technical fellow and the m…

2022 GBP Insights Study

… Second edition An in-depth analysis of Google Business Profile trends by vertical in 2021 Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark you…

Leading independent brokerage revamps local presence and receives double-digit gains

…The Keyes Company Leading independent brokerage revamps local presence and receives double-digit gains Tools used Local Pages The Keyes Company, South Florida’s largest independently owned and operated real estate brokerage network, comprises more than 50+ office locations, 3,000+ realtors, and spans more than nine decades of industry experience with a stellar reputation to match. As a family-owned business, Keyes understands that a local business must be knowledgeable…

2023 GBP Insights Study

…havior breakdown An in-depth analysis of Google Business Profile trends by vertical in 2022 Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others perform in your industry is one way to recognize ongoing trends and benchmark your success. That…

2021 Google Business Profile Insights to Guide Your 2022

… comprehensive view of all metrics measured, we saw metrics closely mirroring all of the major COVID-19 themes, such as: Upticks when the COVID-19 vaccine became widely available Upticks when mask restrictions are lifted in most states Declines at the start of the pandemic around March 2020 Declines when the Omicron variant sweeps the nation around late November 2021 Our panel notes that pre-pandemic, clicks to websites from a local listing weren’t a metric that most verticals……2021 Google Business Profile Insights to Guide Your 2022 Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of predictable. That's why we've monitored 2021 Google Business Profile in……ocal marketing strategy and may shed light on how your business stacked up against others in your vertical. To help break down our findings, we assembled a panel of digital marketing and SEO experts for a webinar. Their insights will help provide key takeaways for your business withstand and weather future catastrophic events that could significantly impact your business, such as the pandemic did for many. Here is what they had to share during the webinar. [fusion_button link="ht…

Nested Search Results: Why Google Search Results Are Displaying Indented URLs

…tent to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community. One user asked in Sterling Sky’s Local Search Forum: “Has anybody else been noticing the change in how some of the Google organic results are occasionally displaying with one of the SERPs having directly below it, an indented result with a second result from the same website? And on Twitter, ……Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community. One user asked in Sterling Sky’s Local Search Forum: “Has anybody else been noticing the change in how some of the …

Search engagement for retailers and quick-service restaurants increases in April, according to new findings by Rio SEO

…Data from over 170,000 GBP listings show increased engagement with retail and quick-service restaurant listings SAN DIEGO (PRWEB) MAY 24, 2022 - Recent findings by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, revealed an increase in quick-service restaurant and retailer’s national local consumer search behavior trends month-over-month (MoM) in April. The retail and quick-service restaurant industries were the only…

Apartment and multi-family residential businesses’ Google Business Profile listings see a sweeping increase in performance month-over-month

…Multi-family residential search trends from more than 170k+ business listings correlate to the national increase in mortgage rates Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first increase across all conversion metrics in the multi-family vertical since March 2022. Apartments and multi-family dwellings saw a 26.28% increase in average busine…

Apartment and multi-family residential businesses’ Google Business Profile Listings see a sweeping increase in performance month-over-month

…Multi-family residential search trends from more than 170k+ business listings correlate to the national increase in mortgage rates SAN DIEGO (PRWEB) JULY 21, 2022 - Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first increase across all conversion metrics in the multi-family vertical since March 2022. Apartments and multi-family dwellings saw a 26.28%…

Consumer search trends increase in March, according to new Rio SEO findings

…Data from over 170,000 GBP listings see a substantial increase in consumer travel and spending in March SAN DIEGO, Calif., April 20, 2022 Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first consecutive increase across all verticals in total searches, total business listing views, and total clicks on a business listing month-over-month (MoM)…

The Future of Google Search in Australia: What This Means for Enterprise Brands

…You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where Google Search vs. Australia stands today. Facebook and Google Search in Australia vs. the News On December 9th, 2020, the Australian Gover…

Expert Tips for Local Review Building (That Won’t Get You In Trouble)

…otentially impact that person’s decision to convert. How can you build a healthy, robust review profile for each of your locations? There’s an old misconception that Google will penalize you for asking for reviews, but that’s only applicable to Yelp. Let’s have a look at what Google actually says about efforts for local review building. Google’s Position on Local Review Building “You can request reviews from customers through a short URL that’s specific to your business.” - G……in Google’s local and organic search algorithms. That means that your star ratings, review volume, recency, and sentiment of reviews each have an impact on your locations’ ability to appear in the moments that matter — even before those reviews potentially impact that person’s decision to convert. How can you build a healthy, robust review profile for each of your locations? There’s an old misconception that Google will penalize you for asking for reviews, but that’s only applica…

How to Pivot Your Local Reviews Management Strategy in a Crisis

…w long the moratorium on new reviews publishing would last. How can your team adapt and make sure customers still have that feedback channel open? Generally, we do not advise that people stop asking for reviews. We recommended that brands consider switching their reviews solicitation strategy so that consumers are directed to your first-party review platform or another third-party site where you can monitor, respond, and continue to build your local reviews profile. In times of crisis……Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers used in search as well as in the reviews they left for the businesses with whom they chose to do business. Local reviews are a top feed…

5 SEO Trends You Can’t Ignore in 2021

…s work these days has significantly changed and advanced with time. Ad shares are becoming increasingly popular, the answer boxes and featured snippets are getting more clicks, and the “People Also Ask” (a feature that was introduced in 2018) is increasingly gaining importance. Source Not only that, you now may see videos appear above some of the text-based organic search results. Source As a result, the share of organic clicks has drastically decreased. Additionally, there has been a……This This is a guest post contributed by PRmention, a digital PR Agency. Whether you are trying to sell a product, increase brand awareness, or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages (SERPs) and bring more organic traffic to your website. But, as you may be well aware, SEO trends continuously change. To be at the top of the game by adopting these changes early, you need to be well-ver…

Local Consumer Search Behavior Trends in Q1 2024

…. Greater foot traffic can drive a higher volume of reviews – particularly when the brand has a post-purchase feedback program in place. Following up after the sale with an email or text message asking customers about their experience is a great way to identify potentially negative experiences before they become low star ratings or reviews left online for all the world to see. Even if you aren’t asking customers to share feedback, they will; 19% actually prefer writing a review to any …… Content Business services Financial services Full-service restaurants Quick-service restaurants Hotels Retail Healthcare Multi-family residential Unlocking the power of Google Business Profile (GBP) performance metrics unveils a rich tapestry of customer interactions across your brand's diverse locations. Rio SEO gives you access to these insights on a granular level, from individual locations to broader regional and brand perspectives. But how do thes…

5 Strategies for holiday local marketing success in 2021

…oliday season and ensure you have the staff on hand to meet customers where they are reaching out to your business. To reduce the level of inquiries your company receives, share answers to frequently asked questions on your landing pages. This may include information on shipping timeframes, any delays in shipping, when to order items in order to arrive by Christmas, as well as health and safety information. Personalize the sales journey 66 percent of consumers expect a business to understand the……The holiday season is quickly approaching, and undoubtedly, your holiday local marketing strategy likely looks different than it did a few years ago. While the pandemic continues to affect business operations, early predictions for the holidays show it won’t have a heavy impact on sales. Sales are anticipated to rise 2.7% compared to 2020, with e-commerce sales predicted to rise an impressive 11.3%. Considering an increase in sales this holiday season, your brand must be armed with sound tact……th sound tactics to stand out from your competition and streamline the customer experience. To help you propel your holiday local marketing strategy, we assembled a panel of digital marketing and SEO experts from three leading performance marketing agencies to discuss how consumer behavior has shifted, what brands must take into consideration to keep up with current trends, and where to allocate your budget this holiday season. Our panelists included: Richard Mastriani, Vice President of SE…

Local Consumer Search Behavior Trends in Q2 2024

…Q and -18.2% YoY Total Q2 2024 clicks: -20.5% QoQ and -3.5% YoY For the first time since 2021, U.S. multi-residential vacancy rates declined and settled at 8.6% in Q2 2024. The average monthly asking rate grew to $1849.36, although this is the fifth straight quarter of sub-2% rent growth, according to Cushman & Wakefield’s U.S. Multi-family MarketBeat. “While the construction pipeline has dwindled and few new projects are breaking ground, approximately 695,000 units remai……services Full-service restaurants Quick-service restaurants Hotels Retail Healthcare Multi-family residential Google Business Profile (GBP) metrics are an essential piece of the customer experience (CX) puzzle unfolding across your brand's expansive network of locations. With Rio SEO, you gain deep insights that span from individual store performance to broader regional and brand-level perspectives. But how do these metrics fit into the broader landscape of your industr…