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Why Local Reviews Matter in the Restaurant Industry

…our restaurant at all. How can you ensure consistency in responses to both positive and negative reviews at scale? Who will be responsible for monitoring new reviews, and will that person also tasked with answering each one? When should an issue raised in a review be escalated, and how will your team make use of all of the data these interactions produce, anyway? These are important questions and they are worth getting right. Local reviews are an extension of your customer service chan……Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all. How can you ensure consistency in responses to both positive and negative reviews at scale? Who will be responsible for monitoring new reviews, and will that person a…… would be full at peak meal times. Over on Google, reviews are the second-most important Local Pack ranking factor and influence organic local search rankings, as well. We asked enterprise marketing experts to share the importance of reviews for restaurants as well as a few tips to get you prepared for the upcoming holiday season 2020. Here’s what they recommend: Cook up a delicious local listings profile. Your search presence across engines, directories, and networks sets an expectation fo…

How Local Marketing Keywords Are Trending Now by Industry (Part 2)

…As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to customers (see our list of COVID-19 features for enterprise brands by platform here). In addition to these attribute…

How Local Marketing Keywords Are Trending Now by Industry

… not know quite what the weeks and months ahead may hold, one thing is certain: brands need to be on their real-time listening game more than ever before. Some organizations are even setting up a task force dedicated to proactively planning how the brand will pivot and stay ahead of rapidly changing market conditions. In any case, ensure that your local SEO data is front and center as you work to understand how to meet the needs of customers impacted by the Coronavirus pandemic. Learn mor……The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget, but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a product or service today. Although “ecommerce” is a term commonly used in business circles to describe online buying and selling, for example, searches on …

Local Consumer Search Behavior Trends By Industry October 2020 Update

…Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior. We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve been made available. In this post, we’re sharing updated figures on how COVID is impacting clicks to call, search views, and ot…

4 industries where reviews have the biggest impact on revenue

…actively engages with customers and cares about its reputation. You can also set up 10 FAQs as autoresponders to messages submitted via each location’s GBP to proactively answer the most frequently asked questions. Be careful, though; autoresponders are not an alternative to active management. Google – and consumers – still expect a response, typically within 24 hours. Local Service Ads can help give your locations in extra competitive areas or those with few reviews a paid boost to aug……4 industries where reviews have the biggest impact on revenue Reviews and recommendations go a long way in driving decision-making with potential customers. Additionally, they impact each location’s online visibility since Google ranks review signals highly in the Local Pack algorithm. In fact, review signals were among the top three local pack/finder ranking factors in Whitespark’s 2023 Local Search Ranking Factors study for all industries. Today, the average person…

Online Reputation Management for Regulated Industries 101

…In sensitive or highly regulated industries, such as legal, healthcare, or finance, it can be challenging to create the right strategy to manage your online reputation – especially when it comes to local reviews. How do you ensure you're adhering to your brand's guidelines? And, what are the best practices for online reputation management for regulated industries? Too often, businesses avoid responding to online reviews for fear of potential negative feedback or complications. Additionally, r…

Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

…You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and how it affects your enterprise local SEO strategy. What is Latent Semantic Indexing? For this, we go straight to the source: Susan Dumais is a technical fellow and the m…

Consumer Behavior Breakdown: Aggregate Local Search Insights From 2022 to Guide Your 2023

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR Consumer behavior breakdown: Aggregate local search insights from 2022 to guide Your 2023 On-demand webinarDuration: 45 minutes To help you better understand the co…

2022 Local consumer search behavior: Search discovery, online reputation, and customer experience insights revealed

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR 2022 Local consumer search behavior: Search discovery, online reputation, and customer experience insights revealed On-demand webinarDuration: 45 minutes Join us as…

2022 GBP Insights Study

… Second edition An in-depth analysis of Google Business Profile trends by vertical in 2021 Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark you…

Leading independent brokerage revamps local presence and receives double-digit gains

…The Keyes Company Leading independent brokerage revamps local presence and receives double-digit gains Tools used Local Pages The Keyes Company, South Florida’s largest independently owned and operated real estate brokerage network, comprises more than 50+ office locations, 3,000+ realtors, and spans more than nine decades of industry experience with a stellar reputation to match. As a family-owned business, Keyes understands that a local business must be knowledgeable…

2023 GBP Insights Study

…havior breakdown An in-depth analysis of Google Business Profile trends by vertical in 2022 Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others perform in your industry is one way to recognize ongoing trends and benchmark your success. That…

2021 Google Business Profile Insights to Guide Your 2022

… comprehensive view of all metrics measured, we saw metrics closely mirroring all of the major COVID-19 themes, such as: Upticks when the COVID-19 vaccine became widely available Upticks when mask restrictions are lifted in most states Declines at the start of the pandemic around March 2020 Declines when the Omicron variant sweeps the nation around late November 2021 Our panel notes that pre-pandemic, clicks to websites from a local listing weren’t a metric that most verticals……2021 Google Business Profile Insights to Guide Your 2022 Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of predictable. That's why we've monitored 2021 Google Business Profile in……ocal marketing strategy and may shed light on how your business stacked up against others in your vertical. To help break down our findings, we assembled a panel of digital marketing and SEO experts for a webinar. Their insights will help provide key takeaways for your business withstand and weather future catastrophic events that could significantly impact your business, such as the pandemic did for many. Here is what they had to share during the webinar. [fusion_button link="ht…

The State of Retail: What we learned analyzing GBP Insights across 64,000 U.S. businesses

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR The state of retail: What we learned analyzing GBP Insights across 64,000 U.S. businesses On-demand webinarDuration: 40 minutes Join us as we share the most impactf…

Nested Search Results: Why Google Search Results Are Displaying Indented URLs

…tent to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community. One user asked in Sterling Sky’s Local Search Forum: “Has anybody else been noticing the change in how some of the Google organic results are occasionally displaying with one of the SERPs having directly below it, an indented result with a second result from the same website? And on Twitter, ……Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community. One user asked in Sterling Sky’s Local Search Forum: “Has anybody else been noticing the change in how some of the …

Search engagement for retailers and quick-service restaurants increases in April, according to new findings by Rio SEO

…Data from over 170,000 GBP listings show increased engagement with retail and quick-service restaurant listings SAN DIEGO (PRWEB) MAY 24, 2022 - Recent findings by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, revealed an increase in quick-service restaurant and retailer’s national local consumer search behavior trends month-over-month (MoM) in April. The retail and quick-service restaurant industries were the only…

Apartment and multi-family residential businesses’ Google Business Profile listings see a sweeping increase in performance month-over-month

…Multi-family residential search trends from more than 170k+ business listings correlate to the national increase in mortgage rates Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first increase across all conversion metrics in the multi-family vertical since March 2022. Apartments and multi-family dwellings saw a 26.28% increase in average busine…

Apartment and multi-family residential businesses’ Google Business Profile Listings see a sweeping increase in performance month-over-month

…Multi-family residential search trends from more than 170k+ business listings correlate to the national increase in mortgage rates SAN DIEGO (PRWEB) JULY 21, 2022 - Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first increase across all conversion metrics in the multi-family vertical since March 2022. Apartments and multi-family dwellings saw a 26.28%…

Consumer search trends increase in March, according to new Rio SEO findings

…Data from over 170,000 GBP listings see a substantial increase in consumer travel and spending in March SAN DIEGO, Calif., April 20, 2022 Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing the first consecutive increase across all verticals in total searches, total business listing views, and total clicks on a business listing month-over-month (MoM)…

The Future of Google Search in Australia: What This Means for Enterprise Brands

…You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where Google Search vs. Australia stands today. Facebook and Google Search in Australia vs. the News On December 9th, 2020, the Australian Gover…