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Hibbett enhances in-store experience with proactive reputation management

…Hibbett enhances in-store experience with proactive reputation management Tools used Local Reviews Local Listings Email Testimonials Managed Engagements Read now The challenge Enhancing in-store experiences through reputation management Hibbett, a leading lifestyle sneaker and fashion retailer, had built a strong online presence through high-ranking search strategies like Google Posts and hyperlocal landing pages. However, a critical challenge remained�…

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

…y September to better equip searchers with the information they’re actively seeking when trying to understand how a business currently operates. These new attributes include: Appointment required, Mask required, Temperature check required, Staff wear masks, Staff get temperature checks Secondary hours: More businesses began to take advantage of secondary hours to share information regarding their special hours for at-risk customers. Online care links: Virtual appointments became more promi……Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this information. Local marketing trends shifted dramatically, evolving to meet the new normal. Technology also evolved quickly to accommodate……umber of new features and enhancements. Many of the changes, to both technology and consumer purchasing habits, are powering the future of local marketing. In a recent webinar, a panel of industry experts discussed the five local marketing trends to watch for in 2021, to better equip local marketers with the information they need to start the new year off right. Let’s dive into what Lauren Abramson, Account Director at Rio SEO, Doug Gargaro, Account Director at Rio SEO, and Ryan Weber, D…

Study: The Impact of Multi-Provider Listings in Local Search

…The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings and business profiles. For providers that work in multiple locations on different days and hours of the week, this can become a challenge to manage and effectively maintain multiple business profiles. If these providers are unable to appear in different geographic …

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

…We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the year, we’ve kept up with the latest local marketing and SEO updates, both related to COVID-19 and those that were bound to happen……tices for local marketing success will continue in 2021 and beyond. Be sure to check our blog and resources often to stay up-to-date, or attend one of our monthly webinars to hear from other industry experts. …

Local Search Consumer Behavior Trends By Industry November 2020 Update

…The Coronavirus pandemic has had a wide-ranging and unpredictable impact on the way consumers interact with businesses and use search to find solutions to their needs. Informational needs have grown exponentially as people learn to navigate public health measures, social distancing, new shopping methods such as BOPIS and contactless delivery, and more. Each month, we've seen notable shifts in consumer behavior, and local consumer search trends November presented were up to par with the unpredict…

Local Search Consumer Behavior Trends By Industry December 2020 Update

…se locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss local consumer search behavior trends December presented. In each of these analyses, you’ll find local search insights broken out by the following verticals: business services, financial services, sit-down and quick service restaurant, hotel, retail, and healthcare verticals. Local Consumer Search Behavior Trends December Update This month, we’re evaluating h…

PG Forsta Named a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer

…PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today announced that it has been named by Gartner as a Leader in the Magic Quadrant for Voice of the Customer, marking the second consecutive time it’s been recognized. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute its Voice of the C…

Industries

…Diverse industry expertise You’re in good hands with us. Our extensive knowledge and expertise stemming from our agency roots spans decades working across multiple industries. Whether you operate in finance, retail, healthcare, or hospitality, we have the knowledge and understanding to provide you with top-notch solutions tailored to your industry’s unique needs. See it in action Retail Fortune 500 retailers trust Rio to power their local …

The Value of Parent and Child Listings Hierarchy in Local Search

…users with different needs. Here’s another example. Let’s say that ABC Hospital has 15 departments and 140 medical specialists onsite. People are unlikely to call around to various hospitals to ask if they have a cardiologist, write down names, etc. Today, people go straight to Google and search “cardiologist near me”. But cardiology is just one of many, many services and specialties offered at ABC Hospital. How is Dr. Jones going to be found for these types of searches? With a paren……Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your listing otherwise. Similarly, a grocery store with a floral center might list this information on the website, but where does it go on your Google…

New Google Maps Functionality: Improved Navigation and Social-Distancing Features

…Google Maps continues to elevate the user experience and their technology. In their latest announcement, the search giant shared what users can expect to come in 2021. Stating that they are “on track to bring over 100 AI-powered improvements to Google Maps” in the next year in an effort to simplify the Maps experience. In this blog post, we will share the top new Google Maps functionality and features and how they impact multi-location businesses. Minimize In-Person Contact with Curbside Gro…

Getting Started with Your Local Marketing Partner: What Happens After Implementation?

…Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and optimize local marketing at scale, but what does that look like in practice? Previously we've shared tips on finding the right…

How ChatGPT impacts SEO: A guide for enterprise local brands

…ble it to remember language prompts and generate answers fast. These features have already been exploited by SEOs for content and students for essays. Some marketers are also using it to automate tasks such as keyword research or to simplify complex research publications. Others are calling it one of the most helpful planning tools ever to cross their desks. Conversely, Google’s rush to get its conversational AI, Bard, into the marketplace was not as well-received. Is conversational AI t……uide for enterprise local brands OpenAI's language model ChatGPT hardly needs an introduction. You're likely already very well aware of its capabilities and how its transforming the way we draft content. Since its launch, it has gone viral, and ChatGPT became the fastest-growing platform to acquire 100 million users in just 2 months. It's commonplace to find machine-generated content peppered across websites, social media, and email newsletters. ChatGPT is a conversat……xperience, perspective, and expertise ChatGPT doesn't have unique experiences, perspectives, opinions, or expertise of its own to share. It doesn't have its own stories to tell, unlike human topic experts. It can only produce generic material by scraping other sources. In a competitive market, average and generic content is insufficient to stand out in search results. Enterprise brands must take steps to ensure the content generated by the model is unique, offers a new perspective, and add…

Google Bard: How and why the AI impacts content marketing

…Google Bard: How and why the AI impacts content marketing Google’s experimental conversational AI, Bard, didn't have a seamless launch. The astronomical buzz around Open AI’s ChatGPT undoubtedly created a sense of urgency at Google to get its alternative out the door. However, the promotional video for Bard contained misinformation that was quickly and easily disproven. Consumers and stakeholders were unimpressed, and the gaff caused a $100 billion loss in market val…

Recent Apple Maps Updates and Impacts for Enterprise Local Brands

…Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.” Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46% of Americans chose Android. Local listings in both Google Maps and Apple Maps—that is, how your locations appear to on-the-go consumers looking for …

8 Most Impactful Local Ranking Factors for Brands

…Google is surprisingly open about the most impactful local ranking factors, considering how secretive the search engine has been about its organic algorithm. Many of the most important factors are controlled within the Google My Business dashboard; in fact, Google flat out states that “You can improve your business’s local ranking by using Google My Business to claim and update your business information.” Of course the more locations you are responsible for, the more challenging it become…

Do Local Reviews Impact Google Search Rankings?

…tify and address the bumps and frustrations that customers face when interacting with your brand regularly. Handling Reviews When Managing Multiple Locations Handling reviews at scale is not an easy task. You need an online review management platform that keeps track of new reviews in one place and notifies the right people so they can act accordingly. Customers may be reviewing your business on a dozen or more different third-party review sites. At an enterprise scale, manual monitoring is imp……Do Local Reviews Impact Google Search Rankings? Before the rise of digital advertising, word of mouth was the single most important factor in the success or failure of a business. The reputation of a business could take a serious hit if too many people complained about it. These complaints would spread and, in turn, tarnish the business' reputation within the local community and beyond. The impact of word-of-mouth on businesses has only grown stronger over time. The only difference is bran…

Do Special Characters Impact Search Results?

…f you use accidentally use these Boolean operators in an effort to optimize your content, anyone who then uses those in a search will likely see the results of the operation Google believed they were asking it to do, instead. That won’t hurt your rankings but it won’t help you out any, either. And finally, marketers must be aware that Google may rewrite page titles for search results and more often than not, doesn’t use the meta description provided by the site as the search snippet. Even……People use special characters in everyday conversations over text, messenger apps, and e-mail. These non-alphanumeric symbols, such as – % > ! * $, have many valid uses. But, over the years, there’s been much debate over whether they should be used in web content. Sure, symbols and emojis can help draw the reader’s eye and add visual cues to your messages. But do they actually have an impact on your rankings in search? It’s becoming increasingly more acceptable to use special charac…

GMB API 4.8 Update: The Impact on Hospitality & Healthcare Brands

… in mid-December, 2020. What does this update mean for enterprise and multi-location brands? In this post, we’ll take a look at what this update impacts enterprise brands, specifically focusing on the two verticals it affects most: hospitality and healthcare. What’s New for Hospitality Brands? Historically, hospitality listings have been more generic in GMB than on other hotel comparison and booking sites. With the GMB API 4.8 update, hotels and other lodging brands now have access to 100 n…

Local Photos: Level up your online presence with images that convert

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR Local Photos: Level up your online presence with images that convert On-demand webinarDuration: 60 minutes About this webinar Join us for an in-depth local photo……: 60 minutes About this webinar Join us for an in-depth local photos strategy discussion on how to level up your online presence with images that engage and convert with digital marketing experts Joy Hawkins, Owner of Sterling Sky, Inc. and Mike Blumenthal, Founding Partner at GatherUp! and CoFounder of LocalU. We’ll also introduce Local Photos, Rio SEO’s newest solution for multi-location brands. First impressions matter. For businesses, there’s a good chance a consumer’s…

Successfully implementing healthcare local listings & reputation management strategies at the enterprise-level

…TPMG Successfully implementing healthcare local listings & reputation management strategies at the enterprise-level Tools used Local Listings Local Reviews Tidewater Physicians Multispecialty Group (TPMG) was formed in 1992 with four primary care medical groups in Newport News, Hampton, and Yorktown, Virginia. Today, TPMG includes over 220 primary care, specialty physicians, and advanced practice clinicians who provide care to patients throughout southeastern Virg…