Rio SEO Announces Future Path Following the Dentsu Aegis Network Acquisition of Covario, Inc.

By |September 17th, 2014|

SAN DIEGO, Sept.17, 2014 – Today, Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business.

Covario’s Rio SEO software unit, which offers award-winning local search, enterprise search, and social media automation and analytic tools, will remain an independent SAAS company and continue to power the software behind Covario clients’ search solutions. Rio SEO has raised additional funding from FTV Capital, Dubilier & Co., Voyager Capital, and Stratim Capital to pursue further development and sales of its technology platform in the fast-growing areas of local search, mobile search, and social media measurement.

Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens : DMD Whitepaper

By |June 23rd, 2014|

Mobile devices now represent one-quarter of global Internet use; mobile search accounts for one-third of all search. Perhaps even more important for search marketers, nearly 80 percent of local searches on mobile devices turn into purchases, and almost 90 percent of those purchases are made in a physical store, according to comScore research
sponsored by Neustar

Increase Shares, Tweets, Likes and Pins to Fuel Search and Drive Engagement : DMD Whitepaper

By |November 5th, 2013|

The power of social media

Every 60 seconds, there are more than 510,000 new Facebook comments, more than 98,000 new Tweets, more than 600 new YouTube videos, 3,400-plus new Instagram images uploaded, 694,000 new search queries, and 168 million new emails.

This adds up to an overwhelming amount of activity from consumers in social media channels, but also to a great deal of noise that marketers need to deflect or rise above in order to reach consumers with the right message at the right time.