With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers.

The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.

With numerous mapping options available, it’s crucial to familiarize yourself with them and understand how to implement them — especially the top contender: Google Maps.

And for that, you’re going to need a Google Maps API Key.

In this column, you’ll learn from Rio SEO’s Lauren Abramson and Marshall Nyman what a Google Maps API Key is and how to get started.

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