Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.

They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].

In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.

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