SEO is constantly evolving according to data, consumer behavior, and algorithm trends.
However, when it comes to women being treated as equals, the industry is much less evolved.
SEO is still a male-dominated industry where men outnumber women 2-to-1, according to recent research.
Our world is fun, challenging, and ever-changing.
And as more women become involved in and grow in the industry, the uphill battle those women face is realized by more and more people.
It can be intimidating to ask for the rates we see in industry benchmarks and to prove our value to the companies or agencies who employ us.
In this column co-authored by Stephanie Gifford, SEO Marketing Manager at Adigma.io, women share their best advice for peers and things they wish they’d known earlier in their careers.