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Consumer search trends see a continual decline, according to new Rio SEO findings

…Data from over 170,000 GBP listings reinforces a decrease in consumer travel and spending in February SAN DIEGO (PRWEB) MARCH 28, 2022 - Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing a largely continued downward trend month-over-month (MoM) in search trends across all eight industries studied. According to the University of Michigan, consumer sentiment dr…

Consumer search trends up YoY, according to new Rio SEO findings

…ata from 200,000 GBP listings reinforces an increase in consumer confidence, travel and spending SAN DIEGO, CA (PRWEB) FEBRUARY 22, 2022 — According to recent research by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior revealed a significant year-over-year increase in search trends for the hotel, restaurant, and retail industries. Hotels saw a 34% increase in tota…

Top 2020 Local Ranking Factors for Map Pack & Local Organic Search

…Fisher had to share with the industry this year. Here are just a few of the key highlights from Darren’s presentation. Top Local Search/Map Pack Ranking Factors in 2020 The expert contributors were asked, “For Local/Pack rankings, to what extent do each of the following thematic areas of local search contribute to rankings at Google?” The seven thematic areas in question are Google My Business, Citations, On-Page, Links, Reviews, Behavioral Signals, Personalization. This is similar to the……Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit. In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey. Developed by David Mihm in 2008, this survey is unusual in that it polls recognized experts in the field (as opposed to soliciting a larger volume of responses from a broad field of those in the industry). As Shaw p……Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey. Developed by David Mihm in 2008, this survey is unusual in that it polls recognized experts in the field (as opposed to soliciting a larger volume of responses from a broad field of those in the industry). As Shaw put it, this is more an opportunity to “download their collective local search knowledge to your brains.” Ready to see their insights? Let’s dive into what loc…

Apple Reviews Update: What This Means For Local Businesses

…Apple Maps is surfacing a new way for consumers to leave their feedback for local businesses. Consumers can now recommend local businesses by selecting a thumbs up. Alternatively, they may also leave a thumbs down if they have a negative experience with the business. How Do Apple's Reviews Differ From Other Local Review Sites? The rating system differs from the traditional 1- to 5-star rating used by the majority of review sites and more closely aligns with popular social media platforms, such…

Multi-location SEO Magic for SERP Nerds

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR Multi-location SEO magic for SERP nerds On-demand webinarDuration: 45 minutes When you are creating a website that needs to capture local search queries, there are …

Online reviews – your cheat code for better performance

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR Online reviews – your cheat code for better performance On-demand webinarDuration: 45 minutes If your voice of customer programs doesn’t generate enough locatio…

2023 local consumer search behavior breakdown: Key findings and everything you need to know

…d views (the number of visitors to your Google BUsiness Profile listing) trended closely together throughout 2021 and 2022. This excludes a sharp dip we observe at the beginning of 2022, a time when mask mandates were still enforced and uncertainty around the war in Ukraine began. When we look at conversion trends for local search, we see the general downward trend in local conversion actions that persisted through the first two months of 2022 began to let up in March. A common trend we also ……on or fluctuations in prices can greatly impact consumer behavior. During times of economic uncertainty, such as we are currently experiencing in this very moment, consumers may be more cautious with their discretionary spending and prioritize essential items over other goods. For industries like hospitality and restaurants, which are reliant on discretionary spending, this can lead to massive downward shifts in search interest, listing views, and conversion trends. Knowing consumer search be…

Local Consumer Search Behavior Trends February 2021 Update

…Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for local performance across seven different industries. In this blog post, we will dive deeper into the local consumer search behavior trends February presented. In February 2021, we found near-universal declines in GMB metrics including search views, searches, and clicks to various types of conversion…

Financial Services

…n an industry where trust and security are imperative, customers expect your financial services business’ local presence to be accurate and optimized. Build secure relationships with your customers the moment they find your business and beyond, so they keep returning for their financial needs with Rio SEO’s local experience solutions. See it in action Listings accuracy Invest in your presence Consumers are looking for financial services nearby. Put your bus…

New Yelp Connect Features, Ads Services, and Search Enhancements

…hey’ve accomplished this are through Request-A-Quote and Nearby Jobs. Nearby Jobs help consumers get quality leads to hire professionals. Request-A-Quote allows consumers to message businesses to ask about pricing, availability, or any information they may need to know. Through Request-A-Quote, consumers can easily search for a business, quickly fill out information for the exact project they need to be completed, and receive competitive quotes. These capabilities are available in over 60 bu……Yelp works hard at evolving to help local consumers find businesses – and business owners reach their local target audience, as well. Regularly adding new features and useful updates makes Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search enhancements for business listings are among the most recent Yelp updates you need to know. In this post, we’ll take a look at what’s new and how you can use i…

Financial services business

… to helping southern families make ends meet through short-term lending. This business operates in four states with dozens of branches which makes manual local listing and reputation a cumbersome task. Managing, updating, and editing local listings across a multitude of locations can lead to a number of issues. These issues might include missing citations, duplicate listings, unclaimed listings, listing ownership conflicts, outdated information, and more–all of which create negative custome……ices business Financial services business revitalizes online presence with first-class listings and reputation management solutions Tools used Local Reviews Local Listings The challenge The scary truth of neglecting listing management The South is synonymous with hospitality, upstanding ideals, and lending a helping hand. This way of life extends beyond just the people residing below the Mason-Dixon; it also finds its way into business culture and operations as …

2022 Financial Services Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affe……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and other external factors impact Googl…

Personalizing the retail customer’s experience – From search to sale

…Personalizing the retail customer’s experience – From search to sale Introduction Local marketing comes with unique challenges when you’re an enterprise retail brand supporting hundreds or even thousands of stores. What’s more, rapid changes in consumer behavior, digital disruptions, and shopping preference shifts have added additional challenges for even the most seasoned retailers. If your retail brand fails to adapt to and evolve beyond traditional marketin…

Fast-casual Mexican restaurant

…ual Mexican restaurant Quick-service restaurant revamps online reputation and customer experiences with advanced sentiment analysis Tools used Local Reviews Text Analytics The challenge Operating a restaurant comes with an inherent set of challenges To start, consumer expectations continue to grow and if your business fails to meet those expectations, they’ll let their networks know. Negative feedback, if left unaddressed, can lead to tarnished brand perceptio…

The state of local search: Key trends and strategies for enterprise brands in 2025

…WEBINAR The state of local search: Key trends and strategies for enterprise brands in 2025 Duration: 45 minutes Staying ahead in today’s dynamic market means understanding how external factors—like socioeconomic factors and artificial intelligence technology infiltrating nearly every aspect of our lives—shape consumer behavior.…

2021 GBP Insights Study

…Local consumer search behavior breakdown First edition An in-depth analysis of Google Business Profile trends by vertical in 2020 COVID-19 shook the global economy, and local search metrics reflect that impact right down to the individual store level. As the pandemic began to affect North America in early 2020, we saw an immediate impact on 400 global enterprise organizations with more than 200,000+ brand locations we monitor. In this guide, we will share aggregate …

Voice Search FAQs: Everything Your Multi-Location Brand Needs to Know

…y to answer specific questions and help users shop online. 1-800-GOOG-411 Initially, Google released 1-800-GOOG-411 in 2007, where users could call the aforementioned number and use keywords to ask the voice directory assistant a question about businesses. Google would then list the results. This application became obsolete as updates and various capabilities for search surpassed this option. Google Voice Google announced Google Voice on March 11, 2009, as an expansion of GrandCentra……Google voice search, and voice search in general, is becoming increasingly popular to help people find what they’re looking for online. Consumers can simply speak to their go-to devices such as smartphones, tablets, laptops, and other compatible voice search devices to find information about local restaurants, hotels, retail stores, and more. When it comes to the rise of voice search, consider the following when planning your local SEO strategy. Narvar found that 51% of consumers use voice …

2023 local search ranking factors: Tips and key takeaways

…always going to play a small role in search results, and there isn’t anything you can do to control it.” Importantly, the survey structure changed for 2023. In previous years, respondents were asked to choose their top 20 factors in each category and rank them in order of importance. This led to somewhat arbitrary results after the top 10, and Shaw wanted to give marketers a more robust view of the perceived value of all ranking factors. So this year, rather than sorting only the……s 2023 Local Search Ranking Factors report is out, and it’s packed with helpful insights about what marketers believe matters most right now in local SEO – and where to prioritize as you plan for the year ahead. Developed in 2008 by David Mihm and taken over by Darren Shaw in 2017, this report has become one of the industry’s most trusted sources of insight into local ranking factors. This year, 44 prominent local SEO experts were polled about 149 potential local ranking and conversion …… 2008 by David Mihm and taken over by Darren Shaw in 2017, this report has become one of the industry’s most trusted sources of insight into local ranking factors. This year, 44 prominent local SEO experts were polled about 149 potential local ranking and conversion factors. As Shaw notes in his report, neither he nor the survey respondents have any special access to the internal workings of Google’s local search algorithm. Rather, the survey gives us a high-level look at what indus…

8 Facebook marketing tips to revitalize a boring page

…f content you choose to share, make sure that it is relevant and impactful to your readers. For example, if your wider audience is Gen Z, video content may be the way to go. When creating content, ask yourself: will this post add value, or am I trying to reach a quota? If your answer is the latter, you may need to revise your Facebook content marketing strategy. Consider your post timing, too. In the past, mid-morning posts drove the most engagement, as people often use the app on their……8 Facebook marketing tips to revitalize a boring page Content Beyond the Facebook page basics Leverage Facebook pages’ templates Use an attractive cover photo Choose a professional picture Create content that resonates with your target audience Create an incentive for following your Facebook page Use every character in your page's description Add a CTA TikTok and Instagram may be taking their moment to shine, but Facebook is a social media p…

Local Consumer Search Behavior Trends February 2022

… to restaurant brands can help proactively answer those common questions such as: What payment methods do you accept? What’s your COVID screening protocol? Do your servers wear masks? And more Having this information prominently available enables customers to check out the menu and confidently convert to an in-restaurant visit without feeling the need to call ahead and ask questions. Quick-Service Restaurants Despite a positive uptick in sales across ……January put a damper on local consumer search behavior, and it’s a trend that appears to have continued into February. In addition to the post-holiday slump, this year local businesses across all verticals had to contend with the ongoing impact of the Omicron variant and a surge in cases, as well. Inflation and rising gas prices too were also a pain point for consumers in February. With that said, we did see some gains in our analysis of the Google Business Profile performance of over 170,000…