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2024 Local search consumer behavior study

…s Local search consumer behavior study: 2024 edition Download full white paper Rio SEO is back with our fourth annual Local Search Consumer Behaviour study, bringing you the freshest local marketing insights for enterprise and multi-location brands. We surveyed 1,000 U.S. respondents who conduct online searches at least a few times a week, to examine trends in local consumers’ search behavior. In this report, we dive into what we’ve uncovered about the Loc…

Local Consumer Search Behavior Trends August 2021 Update

…sumer behavior is trending month over month — and now, year over year — in light of a litany of influencing and interruptive factors. Each month, we examine local consumer search behavior across the over 200,000 Google My Business (GMB) accounts we monitor for enterprise clients across the U.S. We’re looking at combined rates for total searches, total views, total clicks, and specific local conversion actions such as click to call, click to website, and click for driving directions. You …

2022 Sit-Down Restaurant Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affe……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and other external factors impact Googl…

Local Consumer Search Behavior Trends March 2021 Update

… month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In this blog post, we will dive deeper into the local consumer search behavior trends March presented. Sit-down restaurants, in particular, …

Local Consumer Search Behavior Trends May 2021 Update

…o welcome clients and customers back into their physical space. Use health and safety attributes to help local searchers understand what is required of them when visiting in-person at each location (masks, temperature checks, appointment required, etc.) and to give them a sense of security about the steps you are taking to keep them safe. Financial Services Here, too, financial services customers are finding that with more people vaccinated and businesses more open, there is less need to call ……us relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find the consumer search behavior trends May presented, across 7 broad verticals. We saw a bump in e-commerce adoption during the pandemic, and we expect this method of shopping to stay. But now, many people are comfortable with shifting back to in-person interactions. This is causing declines in clicks…

Local Consumer Search Behavior Trends May 2021 Update

Level up your 2023 content strategy with tactics that convert

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR Level up your 2023 content strategy with tactics that convert On-demand webinarDuration: 50 minutes Join us as we share content tactics and strategies designed to o…… strategy. While we can’t predict the future, we can focus now on the content strategies winning in the competitive search landscape in 2023 by leaning on the advice of content marketing and SEO experts. Grab your seat today and join us as we share content tactics and strategies designed to outrank your competition. We’ll also discuss: The value of creating fresh content vs. optimizing existing content How to identify content gaps Writing content for people rather than search…

Contact us

…n do? Schedule a one-on-one chat with our experts and see how we can elevate your brand’s local experience. Get a demo Email us Have a question for us? We’re here to help. Whether you’re an existing client or simply have a question we are happy to support you. Email us Call us Contact us Fill out our contact form, and a representative from your area will be in contact with you shortly. Our offices Americas South B……you need help and you’re already partnering with Rio, reach out to our support team. Email us Call us Want to see what our products can do? Schedule a one-on-one chat with our experts and see how we can elevate your brand’s local experience. Get a demo Email us Have a question for us? We’re here to help. Whether you’re an existing client or simply have a question we are happy to support you. Email us Call us Contact us …

2024 local consumer search behavior breakdown

…sp; Introduction As marketers, we understand that consumer behavior is not static; it evolves constantly due to economic shifts, current events, and unexpected disruptions. The post-pandemic years have been particularly enlightening, highlighting the necessity for continuous evolution in our local strategies – and constant, real-time connection with customers. To stay ahead in this dynamic landscape, enterprise and multi-location brands must keep a finger on the p…

Local Consumer Search Behavior Trends October 2021

…Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This month, we focus on the consumer behavior trends October 2021 presented. In the blog post, you’ll find vertical-specific insights into how …… YoY data. Healthcare Total clicks, total searches, clicks to call, and clicks to website were down MoM for healthcare brands. This may be attributed to a slowing in receiving the COVID-19 vaccine. Experts expect vaccine uptake will continue to slow as half of parents now say their teen has been vaccinated or plans to do so right away, while the rate has already slowed in adults. YoY healthcare metrics continue to surge. After a hectic start to 2020, by October, healthcare office visit …

Local Consumer Search Behavior Trends October 2021

2022 Retail Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affected in d……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in retail local consumer search behavior over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year; we release an annual study on how COVID-19 and other external factors impact …

2022 Quick-Service Restaurant Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affe……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in quick-service restaurant local consumer search behavior over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and other e…

2022 Multi-Family Residential Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affe……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in multi-family residential local consumer search behavior over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and other e…

Local Consumer Search Behavior Trends May 2022

…How does your local search performance stack up against other brands like yours? Each month, we anonymize and analyze Google Business Profile (GBP) insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. These aggregate insights can give important context to the consumer behavior you are seeing and experiencing across your own locations. Here, we will discuss consumer behavior trends May 2022 presented. Google Business Profiles are a…

2022 Service Businesses Local Consumer Search Behavior Breakdown

… include a wide range of businesses including fitness studios, postal studios, hair salons, storage facilities, and more. In 2020, service businesses were heavily impacted by lockdown orders. Mask mandates varied by state and county, for those that required masks at gyms, this could have added a level of inconvenience and frustration for gym-goers who find it uncomfortable to wear a mask during high-intensity exercise and may lead to less in-person gym attendance. The same can be said for……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and other external factors impact Googl…

Local Consumer Search Behavior Trends September 2021

…usinesses Service businesses figures remain down, similar figures to what we saw from July to August. Salons, gyms, and home services brands continue to be heavily impacted by lockdown orders. While mask mandates vary by state and county, for those that require masks at gyms, this can add a level of inconvenience and frustration for gym-goers who find it uncomfortable to wear a mask during high-intensity exercise and may lead to less in-person gym attendance. Additionally, with many still…… and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends September presented were no different. That’s why we’ve been analyzing local consumer search behavior across the ov…

Local Consumer Search Behavior Trends April 2021 Update

…April brought with it the promise of spring and this year, also dramatically reduced restrictions across much of North America as vaccines have become more widely available. Continuously evolving pandemic-related conditions have influenced consumer behavior in search since the crisis first struck early in 2020. In this post, we will cover search behavior trends April 2021 presented. In our Local Consumer Search Behavior Trends series, we’ve shared aggregate local search data from the GMB per…

2025 Google local search report

…2025 Google local search report Read report Local search has changed and so has the way consumers engage with brands on Google. In this in-depth whitepaper, we analyzed Google Business Profile (GBP) performance across seven major industries to reveal how real-world brands are adapting to shifting user behavior, AI-driven search results, and new engagement patterns. Whether you’re in retail, financial services, hospitality, healthcare, or beyond—this report will hel…

Apple Business Connect

…Apple Business Connect Local marketers understand the importance of being found on the devices and platforms customers are using. On Apple devices, Apple Maps is the default mapping application, and Rio SEO’s own research found three out of four users of iOS devices use Apple Maps. Connect with these customers more directly by claiming your business in Apple Business Connect and optimizing your Apple Maps listing. Rio SEO’s integration with the Apple Busin…