Search: “ask the experts”

…k harder in our Local Pages Playbook. Clicks to call also dipped 7.4% this quarter, but bookings often start with questions. When guests do call, they’re often looking to confirm availability or ask about upgrades. If that call doesn’t go through, or lands in the wrong department, you’ve lost a potential guest before they’ve even packed their bag. Where to focus next: Build dedicated local pages that highlight unique amenities like spas, restaurants, or event spaces Refresh …… Business services Healthcare Hospitality Restaurants Multi-family residential Google Business Profile (GBP) metrics reveal a more comprehensive story than just views and clicks. They capture how people discover and engage with your brand, from the initial glimpse in a search result to the final step through your front door.  These local signals shape the customer experience (CX) at every location in your network. That’s why each quarter; we dig into Google Busines…

…niversal. In many industries, especially those less reliant on appointments or in-person visits, web and call clicks are slipping. Zero-click searches are eating into engagement, and the impact gets masked in aggregate by stronger performance from sectors like healthcare and services. That’s why it’s more important than ever to zoom in by vertical. The impact of the June Google core algorithm update Between June 24 and 25, we observed an abrupt decline in mobile search impressions acr……ds of enterprise locations, Google views are dropping. Hard. Since 2022, total search impressions are down nearly 30% and search views have fallen by 40%.  Website clicks? Shrinking. Yet somehow, the total number of clicks has held steady. So what’s happening? In short, Google is reshaping how people find businesses (or don’t). Traditional search results are getting squeezed. Now AI summaries, map packs, and richer SERP features are stealing the spotlight. Organic listings are being o…

…level. Marketers who miss the shift risk becoming invisible. Gen AI makes search a conversation, not a transaction What sets Gen AI apart is its ability to understand not just what users are asking, but why. It draws on real-time context, past interactions, and nuanced preferences to deliver hyperlocal, highly personalized responses.  Unlike traditional search personalization, which relied heavily on past clicks or basic history, Gen AI can carry forward context across sessions,……Local marketing the Gen AI era: How enterprise brands can lead the search revolution Content The local search landscape is shifting fast Key strategies to get ahead Challenges to keep on your radar Gen AI’s future in search: What’s next? Today, search feels less like scrolling a directory and more like having a conversation with someone who understands exactly what you need. For local marketers, it’s not just a shift. It’s a shot to emerge at the…

…The rise of Apple Maps: Insights and untapped opportunities for enterprise brands Content Apple Maps in numbers What are Apple Place Cards? Benefits of being on Apple Maps The untapped Apple opportunity is yours for the taking Apple Maps has come a long way. What started as an iOS default is now a navigation powerhouse, transforming how consumers discover and engage with local businesses. With seamless integration across the expansive Apple ecosystem—thi…