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Local Consumer Search Behavior Trends February 2022

…vailable to restaurant brands can help proactively answer those common questions such as: What payment methods do you accept? What’s your COVID screening protocol? Do your servers wear masks? And more Having this information prominently available enables customers to check out the menu and confidently convert to an in-restaurant visit without feeling the need to call ahead and ask questions. Quick-Service Restaurants Despite a positive uptick in sales across all restaura……January put a damper on local consumer search behavior, and it’s a trend that appears to have continued into February. In addition to the post-holiday slump, this year local businesses across all verticals had to contend with the ongoing impact of the Omicron variant and a surge in cases, as well. Inflation and rising gas prices too were also a pain point for consumers in February. With that said, we did see some gains in our analysis of the Google Business Profile performance of over 170,000…

Path Factory

…across all critical directories and platforms. Gain total control We put you in control of your business’ data. Build customer loyalty and trust with accurate information anywhere they can find you. You're in good hands Get expert-level support on-demand. Our 24/7, agency-style service ensures you have access to support any time it’s needed. We’re always here to help. Data distribution Our premium partnerships power your presence …

Apple Place Cards optimization: Exploring often untapped marketing opportunities

…range of features to help businesses maximize their visibility on Apple Maps. The ‘Good to Know’ section, for example, allows you to add information about specific amenities local consumers often ask about, such as: Wheelchair Accessible, Street Parking, Parking Garage, Pets Welcome, Accepts Credit Cards, Contactless Payments, Accepts Apple Pay. The About section is important as it gives prospective customers an initial description of your business. Use this to share an overview of the co……ds optimization: Exploring often untapped marketing opportunities As an enterprise brand, you know how important it is to establish an online presence and build connections with the local communities you serve. One of the most crucial places to optimize your business information is on Apple apps. In fact, as of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States. How does the Apple ecosystem fact…

Leveraging Local Pages At Scale: Expert Panel Webinar

…ocations include: Are you fully open? Are you offering online orders or to-go orders? What are your guidelines for visiting your stores? Are you allowed inside? Do you need a face mask to enter your stores? Is contactless payment an option? Tell your customers how you’re handling COVID-19 by adding a small banner on your landing pages and a jump-to link that takes readers directly to the COVID-19 section of your landing page. To make the most of your COVID-19 section, bra……In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at a high-level, they allow your users to engage directly with your brand and, when done well, can prompt online conversions and/……r users to engage directly with your brand and, when done well, can prompt online conversions and/or drive in-store traffic. During our most recent webinar, we assembled a panel of digital marketing experts to discuss how enterprise brands can leverage local pages at scale. Our panel included Lauren Etter, VP of Client Services at LSM, Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group, and Dani Owens, Local SEO Consultant and Owner of Pigzilla, and was moderated by Scott McN…

2023 Local search ranking factors breakdown

…2023 Local search ranking factors breakdown On-demand webinarDuration: 45 minutes To help you understand where you need to focus your SEO efforts to win rankings in 2023. In 2023, the digital landscape is becoming increasingly competitive, and the importance of SEO cannot be overstated. Having a firm understanding of how search engines rank and prioritize content is crucial to surface your website higher in the coveted search results. Each year, Whitespark surveys the best……tanding of how search engines rank and prioritize content is crucial to surface your website higher in the coveted search results. Each year, Whitespark surveys the best and brightest local search experts to shed light on what they believe Google might use to rank businesses in the local pack/finder/maps and local organic results. These findings can help your business understand where to prioritize your SEO efforts, identify the areas that are most important for search engine visibility, and …

Facebook

…Facebook There is a plethora of players in the social media game, but one platform continues to outshine the rest: Facebook. Facebook boasts over two billion active users monthly and is the third most visited site in the world. Build your fans with highly optimized, engaging Facebook pages for each of your locations. Rio SEO will ensure your Facebook Pages leverage all potential fields to help you communicate the details your customers are looking for. We also…

6 powerful ways AI can revolutionize the local search experience

… to your industry. With this actionable insight, you can strategically incorporate these conversational queries into your content. This may involve creating FAQ pages, blog posts that answer commonly asked questions, populating Google Business Profile FAQs, or optimizing your product descriptions to address specific user queries. Another aspect of voice search optimization with AI is understanding user intent behind voice queries. AI-powered algorithms can analyze the context, user beha……6 powerful ways AI can revolutionize the local search experience Content Enhanced keyword research Personalized content creation Voice search optimization Creating engaging local customer interactions Image and video search optimization Local business data management at scale Conclusion Advancements in technology and rapidly changing consumer behaviors have made it more challenging than ever to navigate local search marketing. Standing o……aligning them with brand identity and objectives. Ready to unlock the full potential of AI for your local search marketing? Take the first step by getting a free local presence audit. Our team of experts will analyze your current local search performance and provide tailored recommendations to help you optimize your local strategy and rise in the rankings. Related resources Newsletter Get industry insights that matter, delivered direct to your inbox …

Local Experience audit

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. Local EXPERIENCE audit Uncover your greatest opportunities Expert-level guidance to position your brand for SEO performance and growth. Local marketing doesn’t have to be a m…

Local experience

… Customer experiences are redefining local marketing strategies online and off, challenging brands to connect meaningfully across platforms, devices, and channels at every stage of the buyer’s journey. The local experience (LX) – a term we use to describe the intersection of local marketing and customer experience – often begins online, in search results, before a customer ever sets foot inside a store or office. The LX and your customer’s first interaction with your b…

Customer experience

…customer experience Unmatched engagement at every stage Rio SEO powers a seamless customer experience solution, enabling brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and advocacy. The integrated Local Experience (LX) platform is the only end-to-end local marketing and customer experience solution for enterprise brands. See it in action Comprehensive customer experience management Drive s…

16 Strategies to Personalize the Local Search Customer Experience

…location leads to a negative user experience. It also erodes the search engine’s trust in your brand. Make sure you: Use a technology solution to bulk verify location data. Leaving this important task up to local managers and franchisees can result in great inconsistency across the brand. Automate monitoring for duplicate listings so these can be caught and fixed quickly. There are many ways for duplicate listings to appear and new ones can pop up anytime, confusing search engines and searche……Consumers have come to expect personalized online experiences. In the past, Google had a fairly robust personalized search feature for several years. Recently, though, the world’s largest search engine has dialed it back. Now it says it uses only “very limited” personalization in search results. A deep level of personalization proved to be problematic for the local search customer experience. In truth, how personalized search results were tailored and delivered was problematic from a priva…

Rio Release Notes (February 2021): Enhanced Local Reporting User Experience

…Having accurate insight into your individual locations and in aggregate is crucial for growing your brand. With the ability to discern your strengths and weaknesses, your business can better identify areas for improvement, have the transparency to see where you’re excelling and establish benchmarks for underperforming locations. However, if you don’t have a robust reporting solution, you miss these opportunities and potentially sacrifice quality customer service and sales. In an effort to p…

Business Directory Reviews 101: Everything You Need to Know and Top Review Directories

…You've no doubt heard of business directories in your local SEO planning and strategy. But just how important are they, and what do you need to know about directories to maximize their value as part of your marketing plan? And, how do business directory reviews impact your online reputation? In this article, we take a look at exactly what business directories are, the different features you can use to optimize your local search presence, specific business directories that are popular among mult…

What Everyone Must Know About Local SEO Solutions

…ervation or other paying customer directly from the listing in search. These profiles are dynamic and constantly changing as customers leave reviews, suggest different business hours, upload photos, ask questions for the brand to answer, and more. It takes a robust local SEO solution to monitor these at scale and surface opportunities to improve rankings. Learn more about optimizing your Google Business Profiles here. Local Pages Local Pages are an extension of the search experience. From each……usinesses of all sizes. Enterprise brands, in particular, face unique challenges in managing an online presence and business listing across many physical locations or service areas. This often raises the concern of how to get in front of a target potential customer in search and Google Maps to drive foot traffic, bookings, or sales in many different local markets. Local SEO solutions can help by making quicker work of managing online reviews, social media platforms, search engine optimization, ……ls that help Google understand precisely which business result might best meet the searcher’s needs. Each year, Whitespark conducts an industry survey to evaluate the local ranking factors that SEO experts believe are most impactful in determining rankings in organic and local search results. The most recent results, released in November 2021, consider over 130 different potential local ranking factors organized into 7 broad categories. These include: Google Business Profile (formerly Googl…

Popular pet retailer expands organic reach through local specialty pages

…Popular pet retailer expands organic reach through local specialty pages Tools used Local Pages A renowned pet retailer, with more than 1,000 locations across the United States, prioritizes their local marketing presence to ensure their products and services are seen in search. A long-standing partnership with Rio SEO ensures their hundreds of local listings, including parent and child listings (which they leverage to showcase their specialized services), are always up-to-d…

10 Common Enterprise Local Marketing Questions Solved

…nterprise marketers are wondering how to build visibility and improve rankings where it matters most: in local search. In this post, we share the 10 enterprise local marketing questions most commonly asked by multi-location brands looking to substantially improve local performance. Don’t see your question below? Get in touch and our local search experts will be happy to help you out. Why is local listings management important? Managing, monitoring, and optimizing your brand’s local……Today, nearly 46% of all Google searches are conducted by customers looking for information about products, services, and businesses nearby. More often than not, searchers find the information they need to make a decision without ever visiting a website—in fact, our own research has shown that just 1 in 60 local pack views results in a click. As Google increasingly becomes the transactional layer between brands and the customers they serve, enterprise marketers are wondering how to build visib……prise local marketing questions most commonly asked by multi-location brands looking to substantially improve local performance. Don’t see your question below? Get in touch and our local search experts will be happy to help you out. Why is local listings management important? Managing, monitoring, and optimizing your brand’s local listings is critical to each of your location’s discoverability in search. What’s more, the quality of your local listings can have a major impact on…

The Top 10 Latest Rio SEO Platform Enhancements You Can’t Miss

…The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s focus has always been to advance our suite of local marketing technology and service-centric business model to meet our client’s ever-changing needs.…

Yelp Listings Updates: Paid Advertising Enhancements and New Attributes

…Businesses have had to move quickly to pivot and adapt to changing conditions caused by the pandemic, and the online marketing and reviews platforms that serve them are no different. Yelp announced $25 million in support for local businesses affected by Coronavirus early on in the crisis and since then has continuously evolved to offer new features, functions, and tools to better support listed businesses. Last month, we learned of new health and safety fields available on Yelp listings. And no…

Top 5 Rio SEO eBooks of 2022

…on and customer experience insights. Preparing for the MUM Google Search Update One of the most memorable and impactful Google updates to take place recently was its MUM announcement. The Multitask Unified Model (MUM) update was officially announced in the summer of 2021 and was designed to break language barriers and improve search experiences. The primary purpose of this update was to take complex queries and provide one accurate answer without the need to do multiple searches. It can be……eBooks of 2022 Content 2022 Local consumer search behavior breakdown An enterprise guide to location extensions 2022 Local Consumer search behavior study Preparing for the MUM Google Search Update Each month, Rio SEO publishes long-form content in an e-book, whitepaper, study, or report format. The goal of these content types is to provide a comprehensive breakdown of a particular topic that requires a more in-depth explanation. For example, Google recent…

Email and mobile marketing

… store modules. Improve your customer’s experience Communicate changes in store information and procedures consistently across marketing channels. Personalize the experience 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Showcase relevant information, such as locations and store hours closest to the customer. Increase efficiencies Present retail store information in a scalable and…