Learn how Women’s Fashion Retailer Charming Charlie increased Online Traffic by 250% with Rio SEO Local and saved money at the same time! With over 300 retail stores, and more on the way, Charming Charlie’s, is an award-winning fashion accessories retailer. Known for a one-of-a-kind source of style they’ve been helping women find their fabulous fashion accessories since 2004.
Presenter(s):
Rand Schulman, Independent Consultant, Digital Marketing Executive
Bill Connard, VP Local Search Solutions, Rio SEO
Kim LaFleur, VP eCommerce, Charming Charlie
- In this webinar, hosted by well known industry executive, Rand Schulman, you will hear how Charming Charlie’s was able to create local landing pages for each store location in record time, and with great search results!
- Bill Connard, VP of Local Search and platform architect, will describe how Rio’s Automated Local Search works to drive foot traffic to multi-location businesses
- Also, you will learn from industry star, Kim LaFleur VP eCommerce, Charming Charlie’s, how she was able to see dramatic and measureable results in a short time frame with her current recourses.
Rand helped create an industry – inventing brand name online marketing, new media and web analytics products from benchmark companies such as; Keylime Software, WebSideStory, WebTrends, Unica, and Tempo.ai. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine and is a founder and past Board Member of the Web Analytics Association and the Direct Marketing Educational Foundation. He has helped lead two companies through successful IPO as CMO as well a three private company exits. Rand is regularly tapped to advise a number of Investment Banks, Private Equity and VC firms about sector shifts and opportunities in new media, marketing and Analytics and is Executive-in-Residence for New Marketing and Media at University of the Pacific and a partner in Evectyv Marketing.
Bill Connard, VP of Local Search @ Rio SEO: Previously, he was the founder and CEO of Top Local Search, Inc., of San Diego, which was acquired by Rio SEO in May 2012. Bill is a serial entrepreneur and successful business executive with expertise in database management, search engine optimization and web site programming. He has many years of experience building and developing multi-location distribution channels and partnerships.
Kim LaFleur, VP of eCommerce @ Charming Charlie: A proven executive manager with a strong technical background; deep expertise in product management, marketing, and merchandising; and general account and relationship management skills; all within the consumer and B2B software and internet industry. Held executive management positions at established Fortune 500 & publicly traded companies as well as start-up environments.
