Matt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view – it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said – it was a bit more of a, cautionary tale – ‘be careful who you invite to blog’. Basically Cutts’ point can be boiled down to one salient point; Blogging – and content – cannot just be about SEO. If you look at the forest for the virtual trees you are missing the value for users in the creation of content and the curation of voices.