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Posts Tagged ‘retargeting’

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December 12th / 1-2PM EST   Digital marketers are challenged everyday to deliver ROI metrics which measure the effectiveness of new technologies, how Google updates impact their brands and how to successfully manage budget dollars and tactics to prove lower CPAs (costs per actions). continue reading
Rachel Ullstrom / Account Director, Rio SEO   Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.   Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift. continue reading
Rachel Ullstrom / Account Director, Rio SEO   With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.   continue reading
Rio SEO Social Advertise Now Leverages the BlueKai Management Platform to Enable Activation of Social and Influencer Data to Media Targeting, Modeling and More   SAN DIEGO, July 16, 2013 – Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.   continue reading

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