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Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month.

What’s more, brands and their locations are now competing in a zero-click world where consumers can get all of the information needed to make a decision without ever clicking through to a website. Top-quality, accurate local listings are more important than ever. And when it comes to local listings, GMB is the leader of the pack. 

As a multi-location brand, you face unique challenges in ensuring that your listings across hundreds or thousands of locations are optimized and accurate. GMB Bulk Verification is a tool designed to help you manage these listings at scale. 

Using GMB Bulk Verification for Your Business: FAQs

Rio SEO’s Krystal Taing, a Google My Business Gold Product Expert, recently answered the most frequently asked questions enterprise marketers have about GMB Bulk Verification in an article for LocalU. She has also provided a step-by-step guide to getting bulk verified including methods by which you can overcome the most common bulk verification hurdles.

In the post, Krystal dives deeper into:

  • What is GMB Bulk Verification?
  • Who is eligible for bulk verification?
  • Does my brand really need bulk verification?
  • What does bulk verification provide for multi-location businesses?
  • Why am I being prompted to re-verify after accepting edits?
  • Why am I getting an exceeded limit error when trying to upload locations?
  • How can I apply edits in bulk?
  • How to get started with bulk verification: A step-by-step guide
  • Overcoming Bulk Verification Hurdles
READ FULL ARTICLE HERE

 

(Don’t see your question in Krystal’s guide? Reach out to Rio SEO on Twitter or contact our team by phone or email—we’re happy to help!)