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Google is constantly evolving, and Google My Business (GMB) is no exception. Google’s steady cadence for pushing out new updates to better meet the needs of consumers hasn’t slowed down this year. To help our clients excel and succeed with their local marketing effort, we stay on top of all GMB updates. This ebook will help you sharpen your 2020 local search strategy and stay on top of the Google updates that matter most. The areas of focus will include:
Focus on Action
88% of consumers searching for local businesses on a mobile device either call or visit within 24 hours.
Time is of the utmost importance for consumers. People won’t search a web page for hours— or even minutes—to find answers or receive services. They are ready to take action immediately, and you should tailor your GMB listing so people can interact with you directly.
Focus on Relevance
“Near me” or “close by” searches grew by more than 900% over two years.
Google is learning more about how to discern users’ search intents to help people find what they’re looking for faster. This means content relevant to a search query and local snippets are both more important than ever when building your strategy for local search.
Focus on Rich Content
92% of searchers will pick businesses on the first page of local search results.
Your Google My Business listing is often the first impression your business makes before anyone lands on your homepage or comes through your door. Is it ready to greet customers and give them the tools and information they need?
Focus on Conversation
88% of shoppers trust online reviews as much as a personal recommendation.
Conversation is critical to trust-building, and you can get things started right from your GMB listing. Learning how to make the most of Google Reviews, Google Q&A, and GMB Messaging features can help you engage with customers faster.
Focus on Zero Clicks
49% of all Google searches were zero-click by the end of Q1 2019.
Zero-click searches skyrocketed in 2019. This trend shows no sign of slowing down in 2020. To keep up, refine your keyword strategy to better achieve featured snippets.
Ready to start improving your local search rank now by optimizing your GMB listing? Dive deeper into each of these GMB shifts and download GMB Updates to Leverage in Your 2020 Local Search Strategy.