Local Consumer Search Behavior Trends May 2021 Update

By |2021-06-21T14:13:51-07:00June 21, 2021|Blog Posts, Local Search Data|

As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find

Local Consumer Search Behavior Trends April 2021 Update

By |2021-05-20T12:11:55-07:00May 20, 2021|Blog Posts, Local Search Data|

April brought with it the promise of spring and this year, also dramatically reduced restrictions across much of North America as vaccines have become more widely available. Continuously evolving pandemic-related conditions have influenced consumer behavior in search since the crisis first struck early in 2020. In this post, we will cover search behavior trends April 2021

Local Consumer Search Behavior Trends March 2021 Update

By |2021-04-15T13:39:22-07:00April 15, 2021|Blog Posts, Local Search Data|

This month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In

Local Consumer Search Behavior Trends February 2021 Update

By |2021-03-22T15:55:40-07:00March 22, 2021|Blog Posts, Local Marketing, Local Search Data|

Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for local performance across seven different industries. In this blog post, we will dive deeper into the local consumer search behavior trends

Local Search Consumer Behavior Trends By Industry January 2021 Update

By |2021-03-22T15:59:27-07:00February 23, 2021|Blog Posts, Local Marketing, Local Search Data|

Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and public health measures across the United States continue to impact local businesses, these benchmarks help brands understand how locations are affected in different industries. In this

Local Search Consumer Behavior Trends By Industry December 2020 Update

By |2021-03-22T15:59:28-07:00January 19, 2021|Blog Posts, Local Marketing, Local Search Data|

Since COVID-19 sent brands worldwide into uncharted consumer behavior territory, we’ve been finding ways to help establish new benchmarks. In this ongoing series of monthly local search trends, we are uncovering insights from 203,600 enterprise locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss

Local Search Consumer Behavior Trends By Industry November 2020 Update

By |2021-03-22T15:59:28-07:00December 23, 2020|Blog Posts, Local Search Data|

The Coronavirus pandemic has had a wide-ranging and unpredictable impact on the way consumers interact with businesses and use search to find solutions to their needs. Informational needs have grown exponentially as people learn to navigate public health measures, social distancing, new shopping methods such as BOPIS and contactless delivery, and more. Each month, we've

Local Consumer Search Behavior Trends By Industry October 2020 Update

By |2021-03-22T15:59:29-07:00November 30, 2020|Blog Posts, Local Marketing, Local Search Data|

Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior.  We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve