Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This
How search volume and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends
Aggregate local search trends give us valuable insight into how consumer behavior is trending month over month — and now, year over year — in light of a litany of influencing and interruptive factors. Each month, we examine local consumer search behavior across the over 200,000 Google My Business (GMB) accounts we monitor for enterprise
Are the consumer behavior patterns you’re seeing in each of your location’s Google My Business (GMB) insights keeping in line with broader industry-wide trends? Benchmarks help give local search insights context, which is why we’ve been sharing GMB insights each month from the 200,000+ U.S. enterprise locations we monitor. This month, we’re adding new benchmarks
As we continue our monthly evaluation of local search insights, we have new trends to share from the Google My Business (GMB) Insights of over 200,000 U.S. enterprise locations we monitor on an ongoing basis. The most dramatic movements were in the financial services and hotels industry, each experiencing double-digit changes in search volume and
If you’ve noticed that clicks to your website — an important Google My Business conversion metric — are dropping, you’re not alone. This can seem particularly alarming for brands that have transitioned to e-commerce over the course of the pandemic, as lost clicks to site could result in reduced online sales. However, it’s important to
As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find
April brought with it the promise of spring and this year, also dramatically reduced restrictions across much of North America as vaccines have become more widely available. Continuously evolving pandemic-related conditions have influenced consumer behavior in search since the crisis first struck early in 2020. In this post, we will cover search behavior trends April 2021
This month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In
Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for local performance across seven different industries. In this blog post, we will dive deeper into the local consumer search behavior trends