Local Consumer Search Behavior Trends July 2021 Update

By |2021-08-30T11:12:53-07:00August 30, 2021|Blog Posts, Local Search Data|

Are the consumer behavior patterns you’re seeing in each of your location’s Google My Business (GMB) insights keeping in line with broader industry-wide trends? Benchmarks help give local search insights context, which is why we’ve been sharing GMB insights each month from the 200,000+ U.S. enterprise locations we monitor. This month, we’re adding new benchmarks

Local Consumer Search Behavior Trends June 2021 Update

By |2021-07-28T12:48:09-07:00July 28, 2021|Blog Posts, Local Search Data|

As we continue our monthly evaluation of local search insights, we have new trends to share from the Google My Business (GMB) Insights of over 200,000 U.S. enterprise locations we monitor on an ongoing basis. The most dramatic movements were in the financial services and hotels industry, each experiencing double-digit changes in search volume and

Post-Pandemic Local Search Insights: Searches Up 155%, Clicks to Site Up 52%

By |2021-07-28T13:56:22-07:00July 26, 2021|Blog Posts, Local Search Data|

If you’ve noticed that clicks to your website — an important Google My Business conversion metric — are dropping, you’re not alone. This can seem particularly alarming for brands that have transitioned to e-commerce over the course of the pandemic, as lost clicks to site could result in reduced online sales. However, it’s important to

Local Consumer Search Behavior Trends May 2021 Update

By |2021-06-21T14:13:51-07:00June 21, 2021|Blog Posts, Local Search Data|

As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find

Local Consumer Search Behavior Trends April 2021 Update

By |2021-05-20T12:11:55-07:00May 20, 2021|Blog Posts, Local Search Data|

April brought with it the promise of spring and this year, also dramatically reduced restrictions across much of North America as vaccines have become more widely available. Continuously evolving pandemic-related conditions have influenced consumer behavior in search since the crisis first struck early in 2020. In this post, we will cover search behavior trends April 2021

Local Consumer Search Behavior Trends March 2021 Update

By |2021-04-15T13:39:22-07:00April 15, 2021|Blog Posts, Local Search Data|

This month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In

Local Consumer Search Behavior Trends February 2021 Update

By |2021-03-22T15:55:40-07:00March 22, 2021|Blog Posts, Local Marketing, Local Search Data|

Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for local performance across seven different industries. In this blog post, we will dive deeper into the local consumer search behavior trends

Local Search Consumer Behavior Trends By Industry January 2021 Update

By |2021-03-22T15:59:27-07:00February 23, 2021|Blog Posts, Local Marketing, Local Search Data|

Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and public health measures across the United States continue to impact local businesses, these benchmarks help brands understand how locations are affected in different industries. In this

Local Search Consumer Behavior Trends By Industry December 2020 Update

By |2021-03-22T15:59:28-07:00January 19, 2021|Blog Posts, Local Marketing, Local Search Data|

Since COVID-19 sent brands worldwide into uncharted consumer behavior territory, we’ve been finding ways to help establish new benchmarks. In this ongoing series of monthly local search trends, we are uncovering insights from 203,600 enterprise locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss