Local consumer search behavior is fickle and fleeting. It's largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic
How did your brand perform in local search as 2022 came to a close? Each month from late 2020 to today, our team has aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. These insights across eight major
Seasonal trends impact various industry segments in different ways. For example, retailers, healthcare brands and hotels will almost certainly notice fluctuations in local search performance this year, albeit for different reasons. Local marketing analytics gets complex at the enterprise level as you must take into consideration the performance of both individual locations and the national
If your brand experienced declining views in local search listings through October, you’re not alone. Average total listing views and search volume declined from September in nearly all verticals we track in our monthly aggregation and analysis of Google Business Profile (GBP) insights for over 170,000 diverse U.S. enterprise brand locations. The exceptions were in
September brought the same seasonal local marketing trends we came to expect in a pre-pandemic world across restaurants, retailers, hospitality businesses, and other industries. These are just a few of the segments we focus on in our monthly analysis of enterprise brand local search data. In this post, we will examine the local consumer search
August proved a relatively stable month for enterprise brands as far as local search performance is concerned. While economists and analysts have expressed serious concerns about inflation and the potential for a serious recession, local consumer search behavior trends August 2022 presented exceeded those expectations in many ways. On the local search front, we saw
Each month, we anonymize and analyze the local search performance data of over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. The insights we gather from these aggregated Google Business Profile (GBP) data points validate important industry-wide context. You can use these insights to better understand the trends you’re
Each month, we anonymize and analyze Google Business Profile (GBP) insights from over 170,000 enterprise brand locations using Rio SEO’s solutions for local marketing needs. These aggregate insights can give important context to the consumer behavior trends you see and experience across your own locations. In this post, we will identify and share key local
How does your local search performance stack up against other brands like yours? Each month, we anonymize and analyze Google Business Profile (GBP) insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. These aggregate insights can give important context to the consumer behavior you are seeing and
How does your local search performance stack up against other brands like yours? Each month, we analyze aggregate Google Business Profile (GBP) insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. How these metrics trend offers a unique look into how local consumer behavior is impacting search