Negative SEO refers to using black hat SEO methods to lower the rank of a competitor. These include hacking the site to change the content and some off-page tactics like building spammy, unnatural links and creating duplicate content.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.