A unique piece of text a user types into the browser to reach your website (www.yourwebsite.com).
The URL consists of three basic parts: the protocol, the domain name, and the path. There are two types of URLs – dynamic and static. The search engines prefer the static one as it is easier to determine its contents.
For the sake of SEO:
- make sure your URL is descriptive and readable
- use hyphens instead of underscores
- keep it as short and simple as possible so it is easy to remember
- make it accurate – have the name describe the content
- add targeted keywords