Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it’s typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and Yelp to better understand and evaluate a brand and/or the brand experience ahead of shopping.

Below are three tips to optimize a brand’s local marketing efforts to remain at the forefront of the competition in 2020 and beyond.

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