Local search engine optimization is simple in theory. It’s how businesses improve their online presence specifically for local target audiences.

In practice, this isn’t as complex as you might think, partly because Google is refreshingly clear about local SEO ranking factors (more on that later).

But to help bring even more clarity to this subject and guide your future SEO efforts, we’ve compiled what is possibly the most useful list of local SEO tips to date along with detailed explanations for each.