San Diego—Search engine optimization company Rio SEO, through a partnership with link-intelligence company Majestic SEO, will now offer linking analytics and link-building tools as part of its search engine optimization solutions.

The Majestic SEO technology helps find and build quality links, to signal search engines that a Web page is a content leader on a particular topic. Through the partnership, Rio SEO software interprets this data to augment SEO recommendations, according to the company.

Majestic SEO’s backlink technology is being added to Rio SEO’s Search Analytics and Change Tracker tools, Rio SEO said in a statement.