Russ Mann“All signs are pointing to 2013 being a banner year for content, analytics and automation!  Clearly, the big players have taken note given the M&A activity in recent months involving acquisitions like Yahoo of Tumblr (content), Google of Wildfire (analytics), and Salesforce of Buddy Media and Oracle of Virtue (automation).  Global marketers who are quick to recognize and leverage these trends, as well as the agencies and technology providers with proven talent, tools and expertise to execute on them, are likely to be this year’s huge winners. – Russ Mann, CEO of Covario and Rio SEO.

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Eric LitmanThe first half of 2013 has seen a dramatic shift in how the market approaches mobile advertising. Most agencies have moved well beyond the test and experiment cycle that had previously characterized mobile, and are now treating the channel with a sense of permanence, and in many cases, urgency. The clearest signs of the shift are the investments being made into technology, operations, and business process to support spending in mobile at scale.” – Eric Litman, CEO of Medialets.

tony winders“The most significant industry trend of 2013 has been responsive advertising. While the development community has already embraced responsive web design, its impact on digital advertising has yet to be felt. Expect to hear a lot more about responsive ads this year, as marketers evaluate the potential to design once and deliver anywhere with higher viewability and engagement.” – Tony Winders, SVP Marketing, GumGum.

Craig-Palli“The story of the year is Facebook’s transformation from a social media company to, as described by Mark Zuckerberg, a mobile company. The speed of the transformation is frankly amazing, and is indicative of the increasingly central role of mobile and mobile apps in everyday life. At Fiksu, we’re seeing it firsthand. Our use of the Facebook mobile app install unit has grown over 500 percent in recent months, now accounting for a 7 figure monthly spend. Facebook’s audience reach and insights, combined with Fiksu’s ability to optimize campaigns for our clients, is truly transformative. I expect analysts to look back on 2013 as the year of Facebook in mobile. And congrats to Facebook for the foresight to put its chips down on mobile.” – Craig Palli, Chief Strategy Officer, Fiksu.

Raj-Aggarwal“For mobile marketers, the biggest game-changer so far this year has been the impact of Facebook mobile app install ads, which has been a very successful customer acquisition channel. Perhaps the biggest reason this took time to develop is because the ability to reliably attribute actual app usage to advertisements was difficult, but that improved dramatically over the past year. Marketers now require measurement of how customer acquisition dollars translate into real app end users and lifetime value. And with Facebook reporting that 30 percent of ad revenue in Q1 came from mobile, their approach is evidently working very well.” – Raj Aggarwal, CEO, Localytics.

russ-mann“All signs are pointing to 2013 being a banner year for content, analytics and automation!  Clearly, the big players have taken note given the M&A activity in recent months involving acquisitions like Yahoo of Tumblr (content), Google of Wildfire (analytics), and Salesforce of Buddy Media and Oracle of Virtue (automation).  Global marketers who are quick to recognize and leverage these trends, as well as the agencies and technology providers with proven talent, tools and expertise to execute on them, are likely to be this year’s huge winners. – Russ Mann, CEO of Covario and Rio SEO.

Matt-Ackley“So far in 2013, the most significant industry trend has been the continued increase in digital media spend especially on Facebook and mobile.  Zenith Optimedia predicts that companies will spend over $100 billion on digital advertising by the end of this year. And those numbers seem conservative, if you look at the fact Google alone generated $44 billion in advertising revenues in 2012, and Facebook is on track to bring in nearly $7 billion.  Spending on Facebook and mobile, in particular, are just at the beginning of their growth curve. Mobile consistently outpaced predictions with mobile search driving the lion’s share of advertising spend. Facebook’s new RTB capabilities, better targeting and measurement, and new ad formats will continue to drive an increase in spend in months to come.” – Matt Ackley, CMO of Marin Software.

Schimke“Mobile continues to disrupt the advertising industry and we need to leverage this movement to its maximum potential. More than ever, people are migrating to mobile, smartphone usage continues to climb in the U.S. More than three out of five (61%) mobile subscribers owned a smartphone between March and May 2013, up more than 10 percent since smartphones became the mobile majority in early 2012. Native advertising  has come to light as a proven monetization solution for mobile. As the screen gets smaller the importance of serving ads that don’t interrupt the consumer’s experience gets bigger. Native is truly meant for mobile. Moving into the second half of the year, we hope publishers and brands continue to keep native top of mind.” – Marla Schimke, VP of Marketing at Zumobi.