SAN DIEGO, CA–(Marketwired – May 29, 2013) – Rio SEO, the leader in SEO automation and a SaaS-based software provider of enterprise search technology, local SEO tools and social media analytics, today announced that Health Testing Centers will deploy its local search automation solution to help the health testing company enhance its multi-location, organic search visibility nationwide.

The Fort Lauderdale, Fla.-based company has been a leader in direct to consumer access to health testing since 1980. Health Testing Centers’ mission is to assist in the prevention or early detection of disease by providing convenient, affordable, and high-quality testing services. It makes all the necessary arrangements online for blood, STD, and a host of other medical tests directly for patients with no physician referral necessary. The company operates at and partners with LabCorp and its 1,400 licensed medical labs across the country.

Health Testing Centers will be using Rio SEO Location Finder™, an effective local SEO solution that helps businesses, retailers and professional service organizations generate increased local search and mobile website traffic on a market-by-market basis. Health Testing Centers will use Rio SEO’s technology to build more than 1,000 landing pages and improve its testing center finder.

“Up to this point we’ve had to manage local market information internally and build local web pages manually,” said David Lovely, chief executive at Health Testing Centers. “We needed a cost-efficient solution and a local page builder that could scale to all of our targeted geographic markets, while providing a consistent customer experience across the various devices people use to conduct local search online. The ultimate aim is to help consumers find us online wherever they’re located and to provide more patient access to health tests.”

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