A type of secondary navigation that helps the user figure out their location on your website.  Links appear horizontally providing a link to each previous page on the website.

Example: Home>california>san diego>1234 widget store

It is beneficial for both user experience and crawling, as it provides an improved internal link structure for large sites.  It is particularly important that locator websites utilize proper breadcrumb link optimization for optimum local SEO results.

Breadcrumb Links can also be displayed in the SERPs instead of the usual site URL. This creates links that are readable and user-friendly.