A marketing method that focuses on the creation and sharing of high quality, valuable online information (in the form of video, audio or text). The purpose is to draw interest and be perceived as a credible source, so you gain more visibility and increase brand awareness.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.