The process of convincing a website visitor to call, email, or visit a business offline—i.e., convert to a customer, or the process of successfully bring a potential customer to and through the point of a transaction.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.