Using various tactics to increase the percentage of website visitors that convert to customers. SEO and CRO go hand in hand and ideally complement each other. SEO is meant to drive traffic to the website and CRO tactics are meant to convert and ensure that the website generates revenue. Insights and data from your CRO should be also used to find issues and do SEO.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.