Based on customer intent and what stage of the buying process they are currently in, the customer’s search terms change. We can categorize our keywords by these buying stages and optimize the specific landing pages to increase conversion.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.