Local SEO is a process of optimizing customer traffic based on a geographical location. Local SEO is focussed on driving visibility to a local business or organization. To participate in local SEO you need to have a physical location, like a grocery store, doctor’s office, restaurant, department store or a service-area business that operates in a geographic area, like an electrician, plumber, landscaper, or house cleaning company.

Local listings management is also composed of listings management and ensuring that Google, Bing, Yelp and other online databases have accurate Name Address, and Phone Number (NAP). Other focus topics for Local SEO include managing online reviews, creating Google Posts, offering special services via GMB like promotions, the ability to view online inventory at a local store, offering curbside pickup, and more.