An agreement between two websites to provide backlinks to each other. It should be done with caution, as exchanging backlinks with a company that doesn’t share a topic with you might hurt your site’s backlink profile and make it harder for the search engine spiders to classify your site’s topic.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.