A mention of a business name and address and/or phone number on an IYP or directory website. Structured citations may or may not be coded in hCard microformat or schema, but typically appear in a pattern that is easy for search engine spiders to read. Differs from an unstructured citation, which may appear as a one-off reference on a blog or other hyperlocal website.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.