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Search engagements and conversions for most enterprise brands recover month-over-month in May

…e 28, 2022 - According to Rio SEO research, last month’s national search behavior revealed a significant recovery in local search traffic and conversion metrics, apart from trends seen in the multi-family vertical, compared to April 2022. Seven out of eight verticals studied saw a collective increase in average business listing views, total clicks and clicks for directions month-over-month: 4% average increase in average views 6% average increas…

5 Best Practices For Maintaining Local Listings in an Unpredictable World

…re cleaning your stores, protective barriers, temporary ban of recyclable bags, cashless transactions, and more) Health protocols you’re adhering (such as mandatory temperature checks and use of masks in your establishment) Local Pages also offer prime real estate for promotional banners to prompt the use of new services. For restaurants, you may want to showcase a promotional offer for takeout family meals to encourage both sales and safety for potential customers. For retail brands, you……5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when stay-at-home orders were mandated. As time progressed and the curve began to flatten, some business locations…

A tale of two finance brands: Improving visibility on the local level

…A tale of two finance brands: Improving visibility on the local level Tools used Local Pages Local Listings Local Reporting About Two large bank brands faced local marketing challenges common to financial services brands, as well as their own unique challenges around data and listings accuracy. One is a National Banking and Investment Service serving high net-worth and commercial clients across 8 states; the other a Regional Bank with 800 branches in 10 states. As…

Rio Release Notes (November 2020): Local Manager Filtering and User Experience Improvements

…The holidays look a little different this year, gatherings are shifting to virtual get-togethers and a toast to a new year will likely take place in the comfort of our homes. Yet, as we all cheer to a new year full of possibility, hope, and health, Rio SEO couldn’t end the year without announcing some big improvements to our Local Manager solution that we can’t wait to share with you, including Local Manager filtering and user experience improvements. In this post, we will discuss the top…

Yelp Summer 2021 Feature Improvements and Best Practices

…With the gradual reopening of society from the pandemic, businesses are emerging with cautious optimism for a return to the new normal. Add the uncertainty of the new Delta variant, business as usual is no longer a guarantee as consumer behavior continues to evolve and shift. Many business owners, whether large or small, are facing the same problems of how they should reopen or when they’ll need to potentially close shop again. Local marketers must consider the following questions to devise a…

Yelp Summer 2021 Feature Improvements and Best Practices

Google Maps Updates: User Experience Improved for Multi-Location Brands

…Google Maps users may notice a new improvement to the web mapping service the next time they search for a multi-location brand. When consumers perform a branded search for a business with multiple locations, our Local SEOs have found Google Maps is now sometimes displaying a new bottom panel highlighting additional locations, as seen in a desktop example below. When searching for Tyga Bites, a restaurant that specializes in serving boneless chicken bites, in Google Maps, the location nearest …

Local listings FAQs to improve your franchise marketing strategy

…Local listings are an integral part of a franchise marketing strategy. Managing them at scale comes with its own unique set of challenges. You may find yourself asking, who should own and manage local listings – the franchisor or franchisees? How can you give them the autonomy to create rich, local content without sacrificing brand quality standards? How can you set franchisees up for local marketing success? These are just a couple of the questions we’re often asked by enterprise franchi……Local listings are an integral part of a franchise marketing strategy. Managing them at scale comes with its own unique set of challenges. You may find yourself asking, who should own and manage local listings – the franchisor or franchisees? How can you give them the autonomy to create rich, local content without sacrificing brand quality standards? How can you set franchisees up for local marketing success? These are just a couple of the questions we’re often asked by enterprise franchi…… of the location data? This is where having not only a technology solution but also a dedicated full-service support team comes in. No matter the state or volume of your location data, Rio SEO’s experts will meet you where you are and help bring the necessary data together to claim all of your listings. What website address (URL) should we use in our local listings? Ideally, you’ll send searchers to a local landing page, not the corporate website. Think in terms of the local custome…

Staffing agency recruits Rio SEO to improve online reputation and local ranking

…o improve online reputation and local ranking Tools used Local Reviews Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations. Yet for brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract new business, therefore resulting ……Staffing agency recruits Rio SEO to improve online reputation and local ranking Tools used Local Reviews Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations. Yet for brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract …

SMS marketing best practices: using text messaging to improve local CX

… ideal and reliable alternative. A great example is SMS push notifications, which can replace in-app instructions related to deliveries or local curbside pickups. With SMS push notifications, you can ask the customers for any specific instructions they may have pertaining to their order. You can provide a better local customer experience without setting up complicated email lists or apps with all these benefits. SMS strategy best practices for local brands These are some best practices all local……Successful SMS marketing campaigns are not just for national target audiences. Meeting your local customers with relevant, timely messaging can be a welcome addition to their overall customer experience (CX), as well. Often, when customers complain about brand text messages, it is because those communications are: Too frequent. Too generic when consumers are craving human-to-human interaction. Contain deals or offers that are unclear or irrelevant to them. SMS messages like these tend to go un…

4 Ways Data Aggregators Improve Local SEO

…Without data aggregators, the local search ecosystem would be vastly different. Manually submitting the information to online citations (which are a huge factor for local SEO rankings) is time-consuming and can take a toll on your business’s resources. This is especially true if you’re a local enterprise brand with multiple storefronts in different cities. Even if you cut corners and do the bare minimum, submitting your business’s name, address, phone number (NAP information) withou…

Hibbett enhances in-store experience with proactive reputation management

…Hibbett enhances in-store experience with proactive reputation management Tools used Local Reviews Local Listings Email Testimonials Managed Engagements Read now The challenge Enhancing in-store experiences through reputation management Hibbett, a leading lifestyle sneaker and fashion retailer, had built a strong online presence through high-ranking search strategies like Google Posts and hyperlocal landing pages. However, a critical challenge remained�…

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

…y September to better equip searchers with the information they’re actively seeking when trying to understand how a business currently operates. These new attributes include: Appointment required, Mask required, Temperature check required, Staff wear masks, Staff get temperature checks Secondary hours: More businesses began to take advantage of secondary hours to share information regarding their special hours for at-risk customers. Online care links: Virtual appointments became more promi……Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this information. Local marketing trends shifted dramatically, evolving to meet the new normal. Technology also evolved quickly to accommodate……umber of new features and enhancements. Many of the changes, to both technology and consumer purchasing habits, are powering the future of local marketing. In a recent webinar, a panel of industry experts discussed the five local marketing trends to watch for in 2021, to better equip local marketers with the information they need to start the new year off right. Let’s dive into what Lauren Abramson, Account Director at Rio SEO, Doug Gargaro, Account Director at Rio SEO, and Ryan Weber, D…

Study: The Impact of Multi-Provider Listings in Local Search

…The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings and business profiles. For providers that work in multiple locations on different days and hours of the week, this can become a challenge to manage and effectively maintain multiple business profiles. If these providers are unable to appear in different geographic …

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

…We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the year, we’ve kept up with the latest local marketing and SEO updates, both related to COVID-19 and those that were bound to happen……tices for local marketing success will continue in 2021 and beyond. Be sure to check our blog and resources often to stay up-to-date, or attend one of our monthly webinars to hear from other industry experts. …

Local Search Consumer Behavior Trends By Industry November 2020 Update

…The Coronavirus pandemic has had a wide-ranging and unpredictable impact on the way consumers interact with businesses and use search to find solutions to their needs. Informational needs have grown exponentially as people learn to navigate public health measures, social distancing, new shopping methods such as BOPIS and contactless delivery, and more. Each month, we've seen notable shifts in consumer behavior, and local consumer search trends November presented were up to par with the unpredict…

Local Search Consumer Behavior Trends By Industry December 2020 Update

…se locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss local consumer search behavior trends December presented. In each of these analyses, you’ll find local search insights broken out by the following verticals: business services, financial services, sit-down and quick service restaurant, hotel, retail, and healthcare verticals. Local Consumer Search Behavior Trends December Update This month, we’re evaluating h…

PG Forsta Named a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer

…PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today announced that it has been named by Gartner as a Leader in the Magic Quadrant for Voice of the Customer, marking the second consecutive time it’s been recognized. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute its Voice of the C…

Industries

…Diverse industry expertise You’re in good hands with us. Our extensive knowledge and expertise stemming from our agency roots spans decades working across multiple industries. Whether you operate in finance, retail, healthcare, or hospitality, we have the knowledge and understanding to provide you with top-notch solutions tailored to your industry’s unique needs. See it in action Retail Fortune 500 retailers trust Rio to power their local …

The Value of Parent and Child Listings Hierarchy in Local Search

…users with different needs. Here’s another example. Let’s say that ABC Hospital has 15 departments and 140 medical specialists onsite. People are unlikely to call around to various hospitals to ask if they have a cardiologist, write down names, etc. Today, people go straight to Google and search “cardiologist near me”. But cardiology is just one of many, many services and specialties offered at ABC Hospital. How is Dr. Jones going to be found for these types of searches? With a paren……Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your listing otherwise. Similarly, a grocery store with a floral center might list this information on the website, but where does it go on your Google…