You searched for ask the experts | Page 6 of 23

Local consumer search behavior trends in Q3 2023

… factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy. What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers are having in each of your locations? Each quarter, we publish trends and insights from our analysis of over 230,000+ enterprise business locations across eight types of business. These high-level insights and customer experience (CX) trends from our GBP performanc…

Local Consumer Search Behavior Trends in November 2021

…Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer search behavior trends with you. This month, we will break down the consumer search behavior trends November 2021 presented. In November 2021, we saw th…

Local Consumer Search Behavior Trends in November 2021

Retail Google Business Profile Listing views and searches rise over 25% in second quarter according to new Rio SEO and Forsta research

…Rio SEO and Forsta’s Enterprise Local Retail Search Insights whitepaper reveals compelling search discovery and conversion trends throughout the first half of 2022 New proprietary research conducted by Rio SEO and Forsta found retailers’ search discovery metrics, including Google Business Profile (GBP) listing views and searches, rebounded in the second quarter of 2022 after a challenging first quarter. Retailers collectively were met with numerous external factors, including he…

Press Ganey Forsta Named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

…Recognition marks the third consecutive time Press Ganey Forsta has been positioned as a Leader Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, today announced its recognition as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks Press Ganey Forsta’s third consecutive time being named a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms. Press Ganey Forsta is committed to deliveri…

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program

…Local Experience (LX) Platform Recognized in Prestigious International Annual Awards Program for Standout Marketing, Advertising and Sales Technology Around the World CHICAGO – August 17, 2023 – Rio SEO, a Press Ganey Forsta company, and the leading provider of local marketing solutions for enterprise brands, has been selected as the winner of the “Best SEO Platform” award in the 6th annual MarTech Breakthrough Awards, its fourth consecutive win in this category. MarTech Breakthr…

How To Use Google Customer Reviews On Local Pages & In Search

…Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it easy for searchers to see product ratings in search. A business can also display aggregate reviews score via an optional badge that can be …

Rio SEO wins third consecutive “Best SEO Platform” award in annual MarTech Breakthrough awards program

…Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, today announced that for the third year in a row it has been named winner of the “Best SEO Platform” award in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intellige…

Search engagements and conversions for most enterprise brands recover month-over-month in May

…e 28, 2022 - According to Rio SEO research, last month’s national search behavior revealed a significant recovery in local search traffic and conversion metrics, apart from trends seen in the multi-family vertical, compared to April 2022. Seven out of eight verticals studied saw a collective increase in average business listing views, total clicks and clicks for directions month-over-month: 4% average increase in average views 6% average increas…

5 Best Practices For Maintaining Local Listings in an Unpredictable World

…re cleaning your stores, protective barriers, temporary ban of recyclable bags, cashless transactions, and more) Health protocols you’re adhering (such as mandatory temperature checks and use of masks in your establishment) Local Pages also offer prime real estate for promotional banners to prompt the use of new services. For restaurants, you may want to showcase a promotional offer for takeout family meals to encourage both sales and safety for potential customers. For retail brands, you……5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when stay-at-home orders were mandated. As time progressed and the curve began to flatten, some business locations…

A tale of two finance brands: Improving visibility on the local level

…A tale of two finance brands: Improving visibility on the local level Tools used Local Pages Local Listings Local Reporting About Two large bank brands faced local marketing challenges common to financial services brands, as well as their own unique challenges around data and listings accuracy. One is a National Banking and Investment Service serving high net-worth and commercial clients across 8 states; the other a Regional Bank with 800 branches in 10 states. As…

Rio Release Notes (November 2020): Local Manager Filtering and User Experience Improvements

…The holidays look a little different this year, gatherings are shifting to virtual get-togethers and a toast to a new year will likely take place in the comfort of our homes. Yet, as we all cheer to a new year full of possibility, hope, and health, Rio SEO couldn’t end the year without announcing some big improvements to our Local Manager solution that we can’t wait to share with you, including Local Manager filtering and user experience improvements. In this post, we will discuss the top…

Yelp Summer 2021 Feature Improvements and Best Practices

…With the gradual reopening of society from the pandemic, businesses are emerging with cautious optimism for a return to the new normal. Add the uncertainty of the new Delta variant, business as usual is no longer a guarantee as consumer behavior continues to evolve and shift. Many business owners, whether large or small, are facing the same problems of how they should reopen or when they’ll need to potentially close shop again. Local marketers must consider the following questions to devise a…

Yelp Summer 2021 Feature Improvements and Best Practices

Google Maps Updates: User Experience Improved for Multi-Location Brands

…Google Maps users may notice a new improvement to the web mapping service the next time they search for a multi-location brand. When consumers perform a branded search for a business with multiple locations, our Local SEOs have found Google Maps is now sometimes displaying a new bottom panel highlighting additional locations, as seen in a desktop example below. When searching for Tyga Bites, a restaurant that specializes in serving boneless chicken bites, in Google Maps, the location nearest …

Local listings FAQs to improve your franchise marketing strategy

…Local listings are an integral part of a franchise marketing strategy. Managing them at scale comes with its own unique set of challenges. You may find yourself asking, who should own and manage local listings – the franchisor or franchisees? How can you give them the autonomy to create rich, local content without sacrificing brand quality standards? How can you set franchisees up for local marketing success? These are just a couple of the questions we’re often asked by enterprise franchi……Local listings are an integral part of a franchise marketing strategy. Managing them at scale comes with its own unique set of challenges. You may find yourself asking, who should own and manage local listings – the franchisor or franchisees? How can you give them the autonomy to create rich, local content without sacrificing brand quality standards? How can you set franchisees up for local marketing success? These are just a couple of the questions we’re often asked by enterprise franchi…… of the location data? This is where having not only a technology solution but also a dedicated full-service support team comes in. No matter the state or volume of your location data, Rio SEO’s experts will meet you where you are and help bring the necessary data together to claim all of your listings. What website address (URL) should we use in our local listings? Ideally, you’ll send searchers to a local landing page, not the corporate website. Think in terms of the local custome…

Staffing agency recruits Rio SEO to improve online reputation and local ranking

…o improve online reputation and local ranking Tools used Local Reviews Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations. Yet for brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract new business, therefore resulting ……Staffing agency recruits Rio SEO to improve online reputation and local ranking Tools used Local Reviews Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations. Yet for brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract …

Local SEO spring cleaning: Proven strategies to refresh your listings and improve rankings

…A multi-ethnic group of nursing students are attending class together. They are seated at a long table in a classroom. The individuals are working in pairs on a project. The two women seated closest to the camera are being assisted by their female professor who is showing them something on a digital tablet. WEBINAR Local SEO spring cleaning: Proven strategies to refresh your listings and improve rankings On-demand webinarDuration: 45 minutes About this webinar We’ve assem……O spring cleaning: Proven strategies to refresh your listings and improve rankings On-demand webinarDuration: 45 minutes About this webinar We’ve assembled a panel of local marketing experts to discuss what’s changed so far in 2022, essential updates to make to your existing marketing campaigns, and SEO strategies for surpassing your competition in the SERPs. Spring has sprung, and now is the time to revisit and revamp your local presence. Just as you’d deep clean your ho…

SMS marketing best practices: using text messaging to improve local CX

… ideal and reliable alternative. A great example is SMS push notifications, which can replace in-app instructions related to deliveries or local curbside pickups. With SMS push notifications, you can ask the customers for any specific instructions they may have pertaining to their order. You can provide a better local customer experience without setting up complicated email lists or apps with all these benefits. SMS strategy best practices for local brands These are some best practices all local……Successful SMS marketing campaigns are not just for national target audiences. Meeting your local customers with relevant, timely messaging can be a welcome addition to their overall customer experience (CX), as well. Often, when customers complain about brand text messages, it is because those communications are: Too frequent. Too generic when consumers are craving human-to-human interaction. Contain deals or offers that are unclear or irrelevant to them. SMS messages like these tend to go un…

4 Ways Data Aggregators Improve Local SEO

…Without data aggregators, the local search ecosystem would be vastly different. Manually submitting the information to online citations (which are a huge factor for local SEO rankings) is time-consuming and can take a toll on your business’s resources. This is especially true if you’re a local enterprise brand with multiple storefronts in different cities. Even if you cut corners and do the bare minimum, submitting your business’s name, address, phone number (NAP information) withou…