You searched for ask the experts | Page 10 of 23

Google Helpful Content Update: Tips for Enterprise Brand Success

… crap “trying to game the system” and write quality content for your customers that answers questions and provides quality information they care about! Two of the questions Google says you should ask yourself are: Does your content clearly demonstrate first-hand expertise and a depth of knowledge? Does your site have a primary purpose or focus? To me this means that the days of writing random content about the latest “hot” topics that don’t particularly relate to your core business a……Google Helpful Content Update: Tips for Enterprise Brand Success A new Google Search update is rolling out, and, understandably, enterprise brands have questions about if it will impact their local search visibility. Google updates are no cause for panic. The search giant is constantly updating its algorithms and testing hundreds of thousands of improvements each year, sometimes daily. However, when it publicly announces an update as they recently have with its Google Helpful Content updat……erience-centric approach to begin with. This update will have the greatest impact on websites and pages designed and optimized to appeal to search engines at the expense of human experience. What the Experts Are Saying There has been a lot of speculation as to how big of a deal the Google Helpful Content Update will actually be, says Sherry Bonelli, SEO & Digital Marketer, Google Business Profile Platinum Product Expert. So far, most SEOs have not seen many changes in their clients’ ranki…

Google’s helpful content update: A guide for enterprise brands

…Google’s helpful content update: A guide for enterprise brands Introduction The Google Search team constantly innovates, running hundreds of thousands of tests each year and launching updates as often as daily. Each test is designed to improve the search experience. Many of these algorithmic updates go unnoticed. However, Google has made an effort in recent years to take at least some of the mystery out of larger updates that may prove impactful to many users. Its recen…

Local Holiday Marketing Checklist for Enterprise Brands

… claimed, accurate, and optimized with all features and attributes available. Check the URL listed on each social profile and business listing. Are you directing shoppers to the best place to engage, ask questions, place orders, or otherwise fulfill their needs? If your brand is inactive on one platform – Pinterest, for example – claim the listing and use the description to recommend people join you on an active channel where you provide support instead. Track search rankings and be aware of……il sales are expected to rise 2.7% to $1.093 trillion this year, and it officially kicks off on Black Friday – or does it? A new consumer trends survey recently found that 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October. How can you get your local marketing efforts in order to get ahead of the upcoming surge in demand? As Google says, “...we are on the brink of comebacks —in-person celebrations, in-store shopping, and global economic recovery. …

Preparing your post-pandemic holiday local strategy for multi-location brands

… post-pandemic holiday local strategy for multi-location brands Introduction After a 2020 holiday season rife with uncertainty due to economic turmoil, retailers must solidify their local marketing holiday strategy to come out on top in 2021 and rebound from lost sales. Post-pandemic success can be achieved, however, to capitalize on these opportunities marketers must begin to plan now. And, with Black Friday, Cyber Monday, and potentially another October Amazon Prime Day…

Emergency Help Google Attributes for Ukraine

… your Google Business Profile. While the question and answer section might not be the most efficient way to answer questions at the moment for those needing a quick reply, you can add any frequently asked questions that you commonly receive through chats to this section later. Use attributes to highlight available emergency help As we mentioned earlier, attributes are a vital way to communicate information. If you have more than one location and use Google Business Profile APIs, you can do a ma……As Russia continues its war on Ukraine, businesses and people worldwide have been looking for ways to help those affected. There's been a widespread emergency appeal since the invasion launched. Now, organizations are seeking to provide information and resources for incoming refugees, and Google has stepped up to help businesses deliver up-to-date information to those who need it most. Google has created new ways for brands to efficiently and effectively communicate with those looking for assis…

5 Data-Backed Marketing Tips to Prepare for a Successful 2020 Holiday Season

…Retailers have felt the lingering effects of COVID-19 for months as sales began to slip and consumers began to save. Concerns of a slow 2020 holiday season are top of mind as we close out a tumultuous year. The question top of every marketer's mind seems to be how can we have a successful 2020 holiday season amid a global pandemic? Yet despite the struggles our global economy has collectively faced over the course of an unpredictable year, retail spending is, in fact, primed to top the 2019 hol…… spending increase by 3.4% to $1.042 trillion. While retailers once expected consumers to line up outside their doors for holiday bargains, this year we will see a sharp decline in in-store shopping. Experts agree E-commerce will be the shopping method of choice as consumers continue to practice social distancing and avoid face-to-face interaction. E-commerce growth is expected to accelerate to nearly 14%, reaching $156.69 this holiday season. Knowing that retail sales will be at an all-time …

Rio SEO announces Local Photos solution to help businesses visually enhance their online presence

…Rio SEO’s latest local marketing solution helps enterprise brands attract new customers and provides unparalleled, cross-channel photo optimization at scale. Rio SEO, the leading all-in-one local marketing platform proven to increase online visibility for enterprise brands, announced its new Local Photos solution. Local Photos complements Rio SEO’s existing Local Listings solution and ensures business listings are equipped with high-quality photos optimized for Google’s search ran…

Healthcare online reputation management tips for providers and practices

… your team, including: It gives your team an opportunity to help patients with an unresolved issue by recommending a direct method of contact (email or phone). Enables team members to flag and ask for the removal of reviews that violate patient confidentiality or HIPAA regulations. It shows Google and other search engines that your brand actively engages searchers. It also shows all other prospective patients who read those reviews in the future that you are responsive and care abou……Healthcare online reputation management tips for providers and practices Online reputation management is complex, particularly in the healthcare field where HIPAA regulations are in play and emotions among patients can be high. Your healthcare brand’s reputation is hard-won and worth protecting. Online reputation management is a long-term strategy and ongoing process that pays dividends over time in terms of increased revenue, new patients, greater loyalty, and continu…

Restaurant and healthcare listings are up MoM, according to new Rio SEO findings

…inancial services, and healthcare listings, compared to November 2021. Healthcare saw an 8% increase in total searches, an 18% increase in clicks to call, and 25% increase in clicks to the website compared to November. Additionally, sit-down restaurants saw a 23% increase in clicks to call, a 6% increase in total searches, and a 13% increase in clicks to website. Hospitals, pharmacies, and urgent cares around the nation are seeing extreme pressure, a dramatic in…

Rio 2022 Q1 Product Roundup: Data Exports, Listings Health, and More

…Local marketing best practices continue to evolve with the current state of the industry and as top search platforms advance their functionality. To keep up, local marketing solutions providers, in turn, must adapt and enhance their functionality as well. Rio SEO’s development team may be behind the scenes but is constantly working to provide the features necessary for enterprise brands to get the most out of our software. This includes making daily improvements for the purpose of both …

What Google My Business’ New Health & Safety Attributes Mean For Local Marketers

… need to shop safely and comfortably with your business. What health & safety attributes are available? The new Health & safety attributes available in GMB include: Appointment required Mask required Staff get temperature checks Staff wear masks Temperature check required These new health & safety attributes are similar to Yelp attributes, which have been available via Yelp’s platform to local businesses for the past few months. To learn more about how to optimize you……Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard. While these attributes have started appearing for some brands in Google Search and Maps, we anticipate all brands will be able to leverage them soon. Therefore, we recommend …

Online reputation management for enterprise brands: harnessing AI to win the search battle

…tomers. Positive feedback is your strongest form of social proof. Generating more reviews to boost local visibility Encourage reviews across locations: The easiest way to get more reviews? Just ask. Automate review requests through email or SMS, especially after a purchase when the experience is fresh. This steady stream of feedback can help fill your pipeline with more positive reviews. Compliance with review platforms: Each platform has different guidelines, so make sure you're in com……Online reputation management for enterprise brands: harnessing AI to win the search battle Content Putting the power of AI to work for your ORM strategy The future of AI in online reputation management: winning the search battle The consumer journey and the power of online reviews Bringing it all together Your brand’s success lives or dies by its online reputation. Today, 84% of local consumers check reviews before making a decision, and they’re not ju…

The Top 5 Things That Can Harm Your Search Rankings

…being de-indexed from the Google search index or incurring a manual action. How to Identify Low-Quality Links Your Google Search Console site messages should show you if Google has sent you a message asking to fix those links. If you haven’t received a message, you should navigate to Search Traffic > Links to Your Site. You can export the list and identify domains with low traffic and high spam score. Google’s own documentation should serve as a reference for links you keep and links you……nt to make sure you’re not losing money by leveraging counterintuitive strategies. But, how can you identify practices that may harm your search rankings? One consideration with SEO is Google and other search engines don’t directly reveal how their algorithm works. Instead, SEO professionals have to study patterns, run independent tests, and measure growth to deduce effective strategies. It effectively means that practices that shouldn’t have been done have found a way to creep in to “g…

Healthcare

…Reshape patients’ local experiences Transform the healthcare journey through the power of the Local Experience Platform. Rio SEO’s local experience solutions are redefining the patient experience—one that’s built on trust and authenticity. Top-notch technology combined with unparalleled healthcare expertise promotes better customer experiences, performance, and patient outcomes. See it in action Listings accuracy Help more patients Position y…

2022 Healthcare Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affe……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in healthcare local consumer search behavior over the past two years are a reminder that your healthcare brand's local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and ot…

An enterprise brand guide to building memorable local experiences

…ience (UX) focuses on all of the user’s interactions with your product or service. A good UX ensures that users are satisfied before, during, and post-purchase. When evaluating a website, you could ask the following UX questions: Does this website look professional? Are the navigation links clear and intuitive? Do I understand how to access the information I am seeking? Is there a way for me to contact you if I have any issues with my order? Can I find what I need quickly and e……erience vs. local experience What is user experience and how does it differ from customer experience? How brands can create optimal local experiences How does your brand stand out from the competition in each community it serves? What makes your shops, offices, or branches unique? How do you create memorable local experiences for your customers any time they interact with your business? The answers to these questions help define your customer’s experience in each of your loca……ging once you’ve developed a brand-wide strategy for monitoring and response. Creating a customer experience strategy at the enterprise level is no simple undertaking. In this blog post, the CX experts at Forsta share helpful tips for building executive support, breaking down silos, innovating your CX program quickly, and more. You might also find these resources helpful: What is the Ideal Customer Experience Model? Revolutionizing the Local Search Experience [Webinar] A New Era …

The definitive guide to online listings for restaurant brands

…The definitive guide to online listings for restaurant brands Introduction Marketing your restaurant brand at the local level comes with challenges of scale your smaller competitors simply don’t have to worry about. It takes more than just great food and a welcoming atmosphere to win hearts, stomachs, and foot traffic in competitive neighborhoods. Franchises and chains have brand standards and a reputation to uphold, even as you’re constantly under pressure to make mo…

A guide to local voice search marketing

…A guide to local voice search marketing Introduction Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more about the stores, restaurants, hotels, and other local businesses around them. Part of this impact is that people can use voice search…

A complete guide to Local Listings for service businesses

…rand’s online presence. According to our 2021 Local Search Consumer Behavior Study, 83% of consumers use Google Search to learn more about nearby businesses and 90% make a purchase within a week of their initial search. Service brands, in particular, rely on local search for discovery, new appointment bookings, and reengaging former customers. Local listings have come a long way from the simple name, address, phone number, and yellow page directories of the early days of the internet. …

A Complete Guide to the Google Business Profile Rebrand for Enterprise Brands

…ccurate listings elsewhere online, and other factors. Q&A The Q&A section of your listing is an important place to monitor customer interactions. It’s also a great place to see frequently asked questions so that information is front and center on your profile when customers are looking to learn more about that location. Messaging This feature is similar to Facebook Messenger in that it enables the customer to communicate directly with the business through their listing in Search. Goo……Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of your Google Business Profile, with tips and resources for optimizing each area. What is A Google Business Profile? Google Business Profile is th…