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Healthcare online reputation management tips for providers and practices

… your team, including: It gives your team an opportunity to help patients with an unresolved issue by recommending a direct method of contact (email or phone). Enables team members to flag and ask for the removal of reviews that violate patient confidentiality or HIPAA regulations. It shows Google and other search engines that your brand actively engages searchers. It also shows all other prospective patients who read those reviews in the future that you are responsive and care abou……Healthcare online reputation management tips for providers and practices Online reputation management is complex, particularly in the healthcare field where HIPAA regulations are in play and emotions among patients can be high. Your healthcare brand’s reputation is hard-won and worth protecting. Online reputation management is a long-term strategy and ongoing process that pays dividends over time in terms of increased revenue, new patients, greater loyalty, and continu…

Restaurant and healthcare listings are up MoM, according to new Rio SEO findings

…inancial services, and healthcare listings, compared to November 2021. Healthcare saw an 8% increase in total searches, an 18% increase in clicks to call, and 25% increase in clicks to the website compared to November. Additionally, sit-down restaurants saw a 23% increase in clicks to call, a 6% increase in total searches, and a 13% increase in clicks to website. Hospitals, pharmacies, and urgent cares around the nation are seeing extreme pressure, a dramatic in…

Rio 2022 Q1 Product Roundup: Data Exports, Listings Health, and More

…Local marketing best practices continue to evolve with the current state of the industry and as top search platforms advance their functionality. To keep up, local marketing solutions providers, in turn, must adapt and enhance their functionality as well. Rio SEO’s development team may be behind the scenes but is constantly working to provide the features necessary for enterprise brands to get the most out of our software. This includes making daily improvements for the purpose of both …

What Google My Business’ New Health & Safety Attributes Mean For Local Marketers

… need to shop safely and comfortably with your business. What health & safety attributes are available? The new Health & safety attributes available in GMB include: Appointment required Mask required Staff get temperature checks Staff wear masks Temperature check required These new health & safety attributes are similar to Yelp attributes, which have been available via Yelp’s platform to local businesses for the past few months. To learn more about how to optimize you……Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard. While these attributes have started appearing for some brands in Google Search and Maps, we anticipate all brands will be able to leverage them soon. Therefore, we recommend …

Online reputation management for enterprise brands: harnessing AI to win the search battle

…tomers. Positive feedback is your strongest form of social proof. Generating more reviews to boost local visibility Encourage reviews across locations: The easiest way to get more reviews? Just ask. Automate review requests through email or SMS, especially after a purchase when the experience is fresh. This steady stream of feedback can help fill your pipeline with more positive reviews. Compliance with review platforms: Each platform has different guidelines, so make sure you're in com……Online reputation management for enterprise brands: harnessing AI to win the search battle Content Putting the power of AI to work for your ORM strategy The future of AI in online reputation management: winning the search battle The consumer journey and the power of online reviews Bringing it all together Your brand’s success lives or dies by its online reputation. Today, 84% of local consumers check reviews before making a decision, and they’re not ju…

The Top 5 Things That Can Harm Your Search Rankings

…being de-indexed from the Google search index or incurring a manual action. How to Identify Low-Quality Links Your Google Search Console site messages should show you if Google has sent you a message asking to fix those links. If you haven’t received a message, you should navigate to Search Traffic > Links to Your Site. You can export the list and identify domains with low traffic and high spam score. Google’s own documentation should serve as a reference for links you keep and links you……nt to make sure you’re not losing money by leveraging counterintuitive strategies. But, how can you identify practices that may harm your search rankings? One consideration with SEO is Google and other search engines don’t directly reveal how their algorithm works. Instead, SEO professionals have to study patterns, run independent tests, and measure growth to deduce effective strategies. It effectively means that practices that shouldn’t have been done have found a way to creep in to “g…

Healthcare

…Reshape patients’ local experiences Transform the healthcare journey through the power of the Local Experience Platform. Rio SEO’s local experience solutions are redefining the patient experience—one that’s built on trust and authenticity. Top-notch technology combined with unparalleled healthcare expertise promotes better customer experiences, performance, and patient outcomes. See it in action Listings accuracy Help more patients Position y…

2022 Healthcare Local Consumer Search Behavior Breakdown

…of COVID-19 infection among fully vaccinated individuals was 0.01%. The news came on the heels of the announcement that the United States has fully vaccinated more than half of its adult population. Mask requirements were lifted in many states, more consumers felt comfortable being indoors. Search trends followed suit. In May, service businesses saw a staggering 97% increase month-over-month (MoM) in views. Similarly, hotels saw an 89% increase. How was consumer search behavior affe……Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in healthcare local consumer search behavior over the past two years are a reminder that your healthcare brand's local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends and benchmark your success. That’s why each year, we release an annual study on how COVID-19 and ot…

An enterprise brand guide to building memorable local experiences

…ience (UX) focuses on all of the user’s interactions with your product or service. A good UX ensures that users are satisfied before, during, and post-purchase. When evaluating a website, you could ask the following UX questions: Does this website look professional? Are the navigation links clear and intuitive? Do I understand how to access the information I am seeking? Is there a way for me to contact you if I have any issues with my order? Can I find what I need quickly and e……erience vs. local experience What is user experience and how does it differ from customer experience? How brands can create optimal local experiences How does your brand stand out from the competition in each community it serves? What makes your shops, offices, or branches unique? How do you create memorable local experiences for your customers any time they interact with your business? The answers to these questions help define your customer’s experience in each of your loca……ging once you’ve developed a brand-wide strategy for monitoring and response. Creating a customer experience strategy at the enterprise level is no simple undertaking. In this blog post, the CX experts at Forsta share helpful tips for building executive support, breaking down silos, innovating your CX program quickly, and more. You might also find these resources helpful: What is the Ideal Customer Experience Model? Revolutionizing the Local Search Experience [Webinar] A New Era …

The definitive guide to online listings for restaurant brands

…The definitive guide to online listings for restaurant brands Introduction Marketing your restaurant brand at the local level comes with challenges of scale your smaller competitors simply don’t have to worry about. It takes more than just great food and a welcoming atmosphere to win hearts, stomachs, and foot traffic in competitive neighborhoods. Franchises and chains have brand standards and a reputation to uphold, even as you’re constantly under pressure to make mo…

A guide to local voice search marketing

…A guide to local voice search marketing Introduction Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more about the stores, restaurants, hotels, and other local businesses around them. Part of this impact is that people can use voice search…

A complete guide to Local Listings for service businesses

…rand’s online presence. According to our 2021 Local Search Consumer Behavior Study, 83% of consumers use Google Search to learn more about nearby businesses and 90% make a purchase within a week of their initial search. Service brands, in particular, rely on local search for discovery, new appointment bookings, and reengaging former customers. Local listings have come a long way from the simple name, address, phone number, and yellow page directories of the early days of the internet. …

A Complete Guide to the Google Business Profile Rebrand for Enterprise Brands

…ccurate listings elsewhere online, and other factors. Q&A The Q&A section of your listing is an important place to monitor customer interactions. It’s also a great place to see frequently asked questions so that information is front and center on your profile when customers are looking to learn more about that location. Messaging This feature is similar to Facebook Messenger in that it enables the customer to communicate directly with the business through their listing in Search. Goo……Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of your Google Business Profile, with tips and resources for optimizing each area. What is A Google Business Profile? Google Business Profile is th…

Guide to leveraging Apple Business Connect for local discoverability

… a set of APIs early in 2023, giving enterprise brands access to streamlined local listings management via select partners, like Rio SEO. This integration gives multi-location brands, franchises, and the agencies who serve them a direct method of publishing critical business information and updates to place cards across the Apple ecosystem, including Maps, Siri, Wallet, Safari, and more. Apple Maps is the default map application on Apple devices, the brand of choice for 60% of mobile users i…

Managing local reviews at scale: A guide for multi-location brands

… can heavily influence purchasing decisions. In fact, a recent Rio SEO study revealed online reviews are somewhat or much more trusted than personal recommendations for 35% of local consumers, and their value extends beyond conversion. Reviews also have a direct impact on the visibility, credibility, and conversions of each location, ultimately affecting each customer’s experience and your brand’s overall profitability. Review management can make monumental waves in a business’ botto…

Apple Business Connect getting started guide for enterprise brands

…Apple Business Connect getting started guide for enterprise brands The news of Apple Business Connect API in early January solidifies Apple's commitment to improving information distribution for multi-location brands. This is now possible through an integration with a few select partners, including Rio SEO. The integration enables easy and quick publishing of accurate, up-to-date business location information to Apple Maps and across all Apple apps. Much in the same way as …

4 research-backed SEO findings to guide your local strategy

…4 research-backed SEO findings to guide your local strategy Being a brand with multiple locations comes with its own inherent SEO challenges. To start, a business may use the same content for each of its location pages. Search engines, in turn, may not favor these pages in the search engine results pages (SERPS) because it sees the content as duplicate content and isn’t providing the best experience for the end user. Next, managing SEO at scale can be a timely en…

Boost your local SEO with Location Page Schema: A complete guide

…up for multi-location brands Now, here’s where it gets challenging for multi-location brands and franchises. Implementing schema markup for hundreds or thousands of location pages is a daunting task. Keeping those pages up-to-date as their content changes is an additional challenge in itself. Hours of operation, products, and services, physical location, number of employees, ethics and diversity policies, and payments accepted are just a few examples of the types of key business data tha……Boost your local SEO with Location Page Schema: A complete guide Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly important for businesses with multiple locations, in w…

Surviving the storm: a step-by-step guide to protect your local listings

…Surviving the storm: a step-by-step guide to protect your local listings Content The calm before the storm Protecting your digital presence during natural disasters Assessing the aftermath Recovery mode: bouncing back after How Rio SEO helped its clients weather the storm Knowing customers are more eager than ever to find pertinent business location information during times of crisis, such as natural disasters like hurricanes or fires, it’s impe…

Guide to Local Curbside Pickup Marketing for Enterprise Brands

… or temporary closures. Delivery options – these include delivery, pickup, and in-store shopping. Health and safety – letting customers know about any safety measures in place, including masks to be worn. Google Posts – these are great for providing information about any extra services not otherwise covered and whether customers can expect any delays. Contact information – to allow customers to speak to someone onsite. Messaging – this provides customers with another ……If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines. Curbside pickup, in particular, became an attractive option for customers looking to have their needs met without potential exposure to the virus. Early on in the pandemic, in April 2020, Goog…