AI, Accuracy, and Reputation: What’s Driving Online Local Search in 2025
…New consumer data shows how AI, reviews, and real-time updates are shaping the future of local search
Rio SEO, a Press Ganey Forsta company and a leader in local experience (LX) solutions, today released its fifth annual Local Search Consumer Behavior Study. Based on a survey of U.S. consumers, the report reveals how search behavior is evolving—driven by new expectations for accuracy, speed, and AI-powered convenience. With 84% of consumers searching daily for local businesses, the findings…