2021 Consumer Behavior Study: How COVID-19 Shaped Search Discovery, Buying Intent, and Online Reputation
Duration: 60 minutes
The impact of COVID-19 and the subsequent Delta variant have been nothing short of catastrophic for most brands. However, understanding and adapting to consumers’ new expectations can help prepare your brand’s path to recovery.
Have your business operations and local marketing metrics looked different than past years? If you answered yes, you’re far from alone. To say consumer behavior has shifted would be an understatement — and as local marketers we must continually adapt.
Rio SEO recently conducted the first of what will be an annual survey as we sought to gain insight into how consumer behavior has evolved during the pandemic. The responses we received from local consumers help shed light on:
- How consumers most frequently conduct online searches
- The impact of reviews and ratings on the decision-making processes
- Which platforms are most frequently used as part of the local shopping journey
Join us as we share the most impactful findings and how to apply them to your local marketing strategy to emerge from the pandemic stronger than before.