2021 Local Search Ranking Factors Breakdown (Featuring Whitespark’s Darren Shaw)
Duration: 60 Minutes
We’ve assembled a panel of experts, including Whitespark’s founder Darren Shaw, to answer some of the top questions that have come from the 2021 Local Search Ranking Factors report.
When it comes to local search, consumers tend to be highly motivated – and they prefer to take their search needs to Google. In fact, 83% of local consumers use Google to find information about nearby businesses, and 90% of those make a purchase within one week of their initial search.
Being present and appearing prominently in those Local Pack and Local Organic is essential for driving foot traffic to your stores, online orders, and other important conversion actions.
Whitedpark’s most recent 2021 Local Search Ranking Factors report shares important insights about what it takes to drive local rankings and conversions in the current environment. We’ve assembled a panel of experts, including Whitespark’s founder Darren Shaw, to answer some of the top questions that have come from the report.
This webinar will also help you learn which local search ranking factors are most important for your local SEO and hear expert tips to make the most of these opportunities. We’ll also discuss:
- Google Local Pack/Finder Individual Ranking Factors
- Local Organic Individual Ranking Factors
- Google Business Profile Conversion Factors
- What’s Working / Not Working in Local SEO?