The Future of Local Search: Predictions for 2022 and Beyond
Duration: 45 minutes
Local search is continuously evolving. Being found by customers searching for your business is dependent on adapting to and optimizing for these shifts. With 76% of local customers conducting online searches daily, your business must be prepared to appear in their time of need and refine your local marketing strategy to do so.
In this webinar, our experts will explore how search has become more focused on the user experience, how to stay ahead for future search algorithm updates, improving your customer’s journey and more. They’ll also share:
- The types of results Google now wants to surface to searchers
- How to eliminate friction in the customer journey directly from your local listings
- Best practices for optimizing your on-page content
- The importance of search intent and why this matters now more than ever