The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews. Local reviews affect each locations’ visibility, credibility and conversions—and your brand’s bottom line.
Yet keeping track of consumer reviews at scale can be a challenge. Consumers can post reviews across multiple ratings and review sites, some global, some local, some general and some industry-specific.
How can you keep track of all this incoming consumer-generated content and keep your reputation in top shape?
In this ebook, we will discuss the steps you can take to get a handle on your multi-location brand’s online reputation and how to use local reviews to increase conversion rates.